Wes Towers
Web Developer
Wes Towers is the founder of Uplift 360, a digital agency out of Geelong, Australia. A few years ago, during a divorce and business valuation, he was told his company wasn’t worth much—because AI was a threat that could replace him. Instead of folding, Wes rebuilt. He leaned into AI but doubled down on what it can’t replace: trust, clarity, and human connection. That shift turned his business into its most profitable year ever and reshaped how he approaches resilience, identity, and growth.
Dec. 9, 2025
From Rock Bottom to Best Year Ever with Wes Towers
When a business valuer told Australian marketer Wes Towers that his web and SEO agency “wasn’t worth much” because AI was coming for it, he was already in the middle of a divorce and feeling like everything was falling apart. Instead of walking away, Wes decided to confront the disruption head-on a…