Marketing Episodes

Every successful business, bestselling book, thriving nonprofit, and unforgettable brand begins with one thing: a story. But what if the story you've been hesitant to share is actually your greatest competitive advantage? In this special solo episode of Conversations with Rich Bennett, Rich steps away from his usual interview format to share what he's learned after hundreds of conversations with entrepreneurs, authors, veterans, nonprofit leaders, artists, musicians, and professionals from ar...

What if the biggest thing standing between you and your next chapter is simply trusting yourself? In this inspiring conversation, Rich sits down with author, publisher, and storytelling guide Nicolette Halladay to discuss the transformative power of storytelling, self-trust, and finding the courage to share your story with the world. Nicolette shares her entrepreneurial journey, how Inspired Hearts Publishing was born, why so many people struggle with visibility and imposter syndrome, and how writing a book often transforms the author just as much as the reader. This episode is packed with encouragement for aspiring authors, entrepreneurs, and anyone navigating a major life transition.

Kyle Asperger shares how failure, entrepreneurship, and self-exploration shaped his unconventional approach to marketing and life. From running a marketing agency to reinventing himself as a coach, he breaks down why standing out matters more than ever in an AI-driven world. This episode is a raw, honest conversation about risk, identity, and building something that actually means something.

Billy Fanshawe shares how a college idea turned into a patented vodka brand that’s shaking up a crowded industry. From navigating intense regulations to building a business from scratch, his journey is a masterclass in persistence and innovation. If you’re an entrepreneur or just curious about what makes a product stand out, this episode is worth your time.

What if just seven words could change your life? In this powerful episode of Conversations with Rich Bennett, Rich sits down with award-winning author and publisher Aurora Winter to explore how the right message can transform heartbreak into healing, stories into income, and ideas into lasting impact. Aurora shares deeply personal experiences of loss, resilience, and reinvention, along with practical insights on why most authors fail to market their books and how entrepreneurs can build real brands through storytelling. From grief recovery to publishing strategy, video marketing, and AI tools, this conversation is packed with wisdom for anyone ready to share their story and make it matter. Listen in and discover how your words can work for you 24/7.

Carefree Kitchens is more than a cabinet company. It’s a living example of what the American Dream can look like when it’s built on faith, family, integrity, and service. In this episode of Conversations with Rich Bennett, Rich is joined by cohost Joe Ayler for a powerful conversation with the family behind Carefree Kitchens. What begins as an immigration story quickly unfolds into a decades-long journey of entrepreneurship, resilience, and doing business the right way even when it’s hard. From arriving in the United States with nothing, to surviving economic downturns, to building a multi-generational family business that prioritizes people over profit, this episode is filled with wisdom for business owners, leaders, and anyone chasing a dream bigger than themselves. This is a conversation about legacy, reputation, leadership, and why success means more than money when faith and family lead the way.

Most podcast guests show up, share great insights, and walk away with nothing to show for it. In this episode of Conversations with Rich Bennett, podcast guesting expert Lyndsay Phillips explains why that happens and how to fix it. Lyndsay breaks down how entrepreneurs should treat every podcast appearance like a strategic launch, from choosing the right topic to guiding the conversation and repurposing the content long after the episode goes live. You’ll learn how to avoid common guesting mistakes, create conversations that convert, and turn podcast interviews into visibility, authority, and real business results. If you’ve ever been on a podcast and wondered why it didn’t lead to opportunities, this episode is a must-listen.

What if your next client didn’t just sign a contract, but became a lifelong fan? In this episode, Rich Bennett sits down with Mark Stern, CEO of Custom Box Agency, to break down how physical “box experiences” can transform the customer lifecycle, from acquisition to onboarding to retention. Mark shares how businesses can gamify progress, define success for their customers, and create memorable experiences people actually keep, revisit, and talk about. You’ll hear real examples for online courses, real estate, book launches, and even how physical kits can help guests stand out when pitching podcasts. Sponsor: Daniel McGhee and The Victory Team, victoryteamsells.com Learn more: customboxagency.com

When a kid pulling golf balls out of ponds grows up to build one of the most influential platforms in podcasting, you know there’s a story worth hearing. In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch and host of Podcasting Made Simple. We talk about his journey from the aerospace world to faith-based blogging and podcasting, to launching PodMatch in 2020 and watching it explode just as the world went into lockdown. Alex shares how a simple idea – “like a dating app, but for podcast interviews” – became a global tool that helps hosts find the right guests and guests find the right stages. We also dig into why Alex gives half of PodMatch’s profit back to podcasters through the PodValue initiative, what most hosts get wrong about sharing links to their shows, and how he’s building features like a built-in Workflow and review swaps to help podcasters grow sustainably. If you host a podcast, dream of starting one, or just love a good entrepreneurship story ro…

In this solo episode, host Rich Bennett pulls back the curtain on podcast advertising and shares what most businesses and nonprofits never hear before they sponsor a show. He explains why podcasting is such a powerful medium, why downloads do not equal listeners, and what really matters when you are deciding where to invest your marketing dollars. Rich walks through the key questions every smart sponsor should ask a podcaster: How long has the show been active? Who is actually listening? What hosting platform do they use? Does that platform insert its own ads, including possible competitors, right into your paid spot? Is the show a true podcast with an RSS feed, or just a video series calling itself one? He also shares how his own journey from Harford County Living to a podcast heard in more than 125 countries shaped the way he treats sponsors as true partners, not just logo placements. From guest opportunities and category exclusivity to giving sponsors full access to episode f…

When a business valuer told Australian marketer Wes Towers that his web and SEO agency “wasn’t worth much” because AI was coming for it, he was already in the middle of a divorce and feeling like everything was falling apart. Instead of walking away, Wes decided to confront the disruption head-on and rebuild his business around what AI cannot replace: human trust, clarity, and connection. In this episode, Wes shares how he went from crying under his desk to having his best financial year ever, why “search everywhere optimization” matters for trades and construction brands, and how to use AI as a powerful amplifier instead of a generic content machine. We also dig into the biggest website mistake that quietly kills sales, why you still absolutely need a website even if you are active on social media, and how Wes is changing his own habits as a founder. If you are a business owner, marketer, or trades leader trying to figure out where you fit in an AI-driven world, this conversati…

Jason Clark’s career started in a high school graphic arts program, running printing presses and drawing metal band logos on chalkboards. Today, he is the Chief Marketing Officer at Via Studio, a creative agency that has spent more than 25 years helping mission-driven organizations, nonprofits, and public institutions bring their brands to life. In this conversation, Jason and I get real about what still works in branding and marketing in a world full of AI, algorithms, and endless digital noise. We talk about his early work creating interactive CD-ROM training for GE Appliances, the award-winning rebrand of Kentucky’s Bernheim Forest, and why we might have moved from the “information age” into the “identity age.” Jason shares how to build logos and campaigns that actually mean something, why community feedback is now non-negotiable, and how AI can be a powerful assistant without replacing human creativity. We also have some fun with bourbon, clear ice, and the Mr. Boston Barten…

Former bartender and opiate addict Eric Turney hit multiple rock bottoms, including jail and failed treatment attempts, before a surprise wake up call changed everything. When he and his partner learned they were expecting their first child, Eric decided he was done burning bridges. He got serious about 12 step recovery and took a chance on a new life as an entry level sales rep at a small promotional products company. Today, Eric is the President and Sales and Marketing Director of The Monterey Company, a custom branded merch company founded in 1989 that creates premium challenge coins, lapel pins, belt buckles, hats, apparel, and more for brands like Google, Amazon, Target, Bentley, Lions Clubs, military units, and local organizations. After the founder offered employees the chance to buy the business, Eric and his partners stepped up and took it over. In this conversation, Eric and I dig into his journey through addiction and recovery, how he rebuilt his life and career, and …

Owner/operator Brittany Russin Smith shares how she turned a love of baking and community into The Hive at Rumsey—Harford County’s collaborative commissary kitchen—and The Honey Loft upstairs venue. She walks through vendor partnerships, micro-weddings, BYO alcohol logistics, and what it takes to run a flexible event space on the water in Joppatowne. If you care about local entrepreneurship, food businesses, and community-powered growth, this one’s packed with practical insights.  Sponsored by Four Seasons Landscape & Construction Services

Sponsored by Harford County Chamber of Commerce What happens when your world collapses and you're left with nothing but a bottle of whiskey and broken dreams? For Ben Albert, it became the turning point. In this energizing and heartfelt episode, Ben shares how he rose from being furloughed during the pandemic to creating Real Business Connections, launching a marketing agency, and building a thriving mastermind community. This is a must-listen for entrepreneurs, podcasters, and anyone s...

Sponsored by Chesapeake Podcast Network  In this candid and insightful episode, Rich Bennett chats with Seth Goldstein, a former journalist turned digital marketing expert and podcast coach. Seth shares how his career in journalism led to burnout and PTSD, and how he rebuilt himself through web design, podcasting, and now coaching others. Listeners will gain valuable insights into what it takes to start a podcast, how to be a great guest, and the evolving digital marketing landscape. This episode is both inspiring and packed with practical advice for creatives and entrepreneurs alike.

In this episode of Conversations with Rich Bennett, marketing powerhouse Julie Matzen joins Rich and co-host Michelle Hayes to share how her innovative platform, Boarderline, is transforming the way small and mid-sized businesses access expert marketing advice. Julie explains how AI, strategic planning, and curated advisory boards are giving entrepreneurs affordable access to top-tier knowledge, without burning through budgets. A must-listen for anyone looking to launch or grow a business in today’s digital world.

Sponsored by Harford County Living After being fired from her federal government job, Megan Ewing didn’t crumble; she transformed. In this powerful episode, Megan shares her deeply personal journey of rebuilding her life and redefining success. From overcoming imposter syndrome to launching two books and a growing movement that empowers youth with vision boards, Megan shows how resilience and self-belief can create a ripple effect that changes lives. This episode is a must-listen for anyone struggling with self-worth, thinking of starting a business, or needing inspiration to reclaim their narrative.

Sponsored by Window Depot of Baltimore In this episode of Conversations with Rich Bennett , Rich and co-host Tammie Wingrove sit down with country music industry veteran Lee Adams to discuss her debut novel, Love on Tour . Lee shares her journey from a Willie Nelson-obsessed teen to a high-ranking record executive who’s helped over 50 songs top the charts. They explore the behind-the-scenes realities of the music business, how her life inspired the novel, and the emotional power of female friendships, personal growth, and resilience. Whether you're a book lover, country music fan, or dream chaser, this heartfelt episode delivers insight, laughs, and inspiration.

Sponsored by Freedom Federal Credit Union Amanda Hickman, Executive Director of the Humane Society of Harford County, and longtime team member Erin Long join Rich and cohost Michelle Hayes to discuss the life-saving work happening behind the scenes at the shelter. From the challenges of open-admission operations to the critical importance of community support, they dive deep into what it really takes to protect, heal, and rehome thousands of animals each year. Whether you're a pet lover, potential adopter, or just curious about the incredible impact of animal shelters, this conversation will change the way you see your local Humane Society.

Sponsored by Living Well Healthcare Ready to scale your business the smart way? In this episode, Tracy Beavers shares how she transitioned from corporate burnout to building a thriving coaching empire by mastering list growth and online visibility. If you’re serious about creating consistent income and authentic connections without paid ads, this conversation is packed with real-world strategies you can’t afford to miss.

Sponsored by CleverCat Marketing What do toilet paper, jazz, and brand loyalty have in common? In this episode of Conversations with Rich Bennett, Ethan Decker reveals the surprising science behind how brands grow—and why small businesses struggle more than they think. From the Double Jeopardy Law to marketing myths that refuse to die, this is a must-listen for anyone who wants to build a brand that actually sticks.

Sponsored by Harford County Living Discover how AI expert Shahar Boyayan is helping businesses transform customer relationships through smart, hyper-personalized automation. From emotional consumer insights to real-world applications that save time and boost sales, this episode is packed with strategies you can start using today. Whether you’re curious or cautious about AI, Shahar’s insights will open your eyes to what’s coming next—and how to stay ahead.

This episode dives into the growing role of artificial intelligence in our daily lives and businesses—delivered entirely by AI itself. From productivity hacks to debunking fears, it’s a light, witty, and informative take on why embracing AI matters. Whether you're tech-savvy or just curious, it’s a must-listen for anyone navigating the digital age.