Lyndsay Phillips On Podcast Guest Strategy That Actually Converts

Wendy & Rich 0:01
Coming to you from the Freedom Federal Credit Union studios Hartford County Living Presents Conversations with Rich Bennett. 

Rich Bennett 0:28
Today I'm excited to welcome someone who's changing the way entrepreneurs think about being a podcast guest. Lizzie Phillips is the CEO of Smooth Business Podcasting and she helps business owners turn their podcast appearances. Let me rephrase that or not rephrase, say that again. She helps business owners turn their podcast appearances into conversations that convert. Interviews that actually drive visibility leads inclined. Instead of leaving everything up to the host, Lindsay teaches guests how to take back control show up strategically and repurpose each interview like a true podcast launch. So if you've ever wondered why a great conversation didn't lead to real results, she's the one who can fix that. And all of you listening, if you've been on this podcast before on mine, and you have not used that podcast clips from it, whatever you want to do to your benefit, it's never too late. It's never too late. So how you doing, Lindsay? 


Lyndsay Phillips 1:46
I'm doing awesome. So glad to chat with you today. I know we're getting to know each other in the green room. And so I know this is going to be a fun chat. 

Rich Bennett 1:54
I think we've been trying to connect. I want to say since June or something. I know it's been a while. 


Lyndsay Phillips 1:59
A while and then I don't know. I something happened or in my family or I can't remember. 

Rich Bennett 2:05
And then I think I had something to happen too. 


Lyndsay Phillips 2:07
So 

Rich Bennett 2:07
Yeah. 


Lyndsay Phillips 2:08
yeah, we're finally here. 

Rich Bennett 2:09
It's been back. It's been back and forth. I want to jump in. I just want to ask one question. And then I just want you to take control of everything. 

You've said guests need a tree and interview like a podcast launch. What exactly do you mean by that? 


Lyndsay Phillips 2:26
Yeah, I mean the industry I find as well, like is so focused on podcast. Podcasts in respects to the host, you know, like launching it and sponsorships monetizing. How do you grow the show? Like there's so much focus on the host. 

Rich Bennett 2:44
Right. 


Lyndsay Phillips 2:44
And when you think about a podcast launch or like, Oh man, I know there's so many moving pieces. I can't do it on my own. I want to do it right. There's companies that are dedicated to doing just that but then on the guesting side, you see out there information about get booked on shows or how to get booked on shows or your picture your one sheet and like that's it. And then so what's happening is guests are, oh, I'll just show up and share a bunch of tips. I'll get exposure. And that's magically going to bring me results. Or they're relying on the host to do all the the heavy lifting 

Rich Bennett 3:32
Right. 


Lyndsay Phillips 3:32
to promote to share. I'm tapping into their audience. But they don't realize. Again, that they can take control over that. They can be strategic for every little piece of the podcast, guesting strategy. And so they don't really think about it or break it down into the before your 

Rich Bennett 3:55
Right. 


Lyndsay Phillips 3:56
foundation, the conversation, the what you do afterwards collaborating, repurposing, like there's so many moving pieces. And if you optimize in our strategic about all of those pieces, like imagine the results that you could get. 

Rich Bennett 4:11
Oh, yeah. Well, with that being said, because you see, and you see this a lot, guests will get on. I mean, a ton of podcasts and one of the things I don't like and I want to get your take on this. And you will see where the guest will submit questions that they're ready to answer. But if you keep doing on every podcast, it's like listening to a record on repeat. So what's your take on that? I mean, I personally don't like that. I rather come up with my own questions. I want the open ended questions to where it's the guest. And I've said this a million times. Yes, it's called conversations with Richard Bennett, but it's not my show. It's the guest show that belongs to them. 


Lyndsay Phillips 5:04
Yeah. So there's a couple things to address in that and I hear it all the time, right? So you're not the only one thinking it. 

Where do I start? 

Rich Bennett 5:16
[Laughing] 


Lyndsay Phillips 5:17
About I know, I've so many opinions. [Laughing] So I'm going to look at it from, uhm, first the host perspective. And I'm a host of my own show, The Leverager Podcast Show. And so I tell the guests and prompt them in my form to give me questions. And from a host perspective, like, I don't know your expertise inside out, you do. And so I don't want to do you a disservice and ask questions that don't necessarily highlight your expertise. And I also want to make sure that the listeners get the most value. 

Rich Bennett 5:55
Right. 


Lyndsay Phillips 5:55
And so for me, uhm, when I get questions, then I'm like, perfect. I'm not going to, like, ride them off as a script. I'm not going to question number two. 

Rich Bennett 6:06
Mm-hmm. 


Lyndsay Phillips 6:07
Like, we're just not built that way, right? You can still have an organic conversation, but it helps me position them but also give value. So that's one perspective. The other perspective is from, uhm, the guest. So me as a guest, uhm, if I remember correctly, I gave you, uhm, interview questions, I can't recall right now. I hope I did. 

Rich Bennett 6:32
No, actually, no. You gave me 


Lyndsay Phillips 6:34
Oh, 

Rich Bennett 6:34
the, 


Lyndsay Phillips 6:35
you know why? Because I looked at the format of your show, but, but that's okay. 

Rich Bennett 6:40
yeah. 


Lyndsay Phillips 6:40
I'm a pro, so I can 

Rich Bennett 6:42
Natural 


Lyndsay Phillips 6:42
go… 

Rich Bennett 6:43
conversation. 


Lyndsay Phillips 6:45
Yeah, yeah, exactly. So but generally speaking, right, again, let's say for an example, that you looked on my website and you see that I do repurposing, that I do coaching, that, I mean, I do work with hosts as well, but 

Rich Bennett 7:02
the, 


Lyndsay Phillips 7:02
predominantly guests. So what would happen if you started asking me questions about all of the above? What happens is the listener gets confused because there's too many things going on. The episode isn't solving a problem, and then when the episode goes live, the title, it's hard to even give it a title to be quite honest because it's about all the 

Rich Bennett 7:31
Jumping 


Lyndsay Phillips 7:31
things, 

Rich Bennett 7:31
everywhere. 


Lyndsay Phillips 7:31
about podcast casting. And then it's a generic title, and then it's not going to hook a listener. So from many different angles, if I'm giving you all of these questions that guide the conversation, not a script, then it'll, it'll compel the listener to listen. And then give them value, but in a way that they can process the information, and then showcase the guest as a host. So I call these interviews questions, the interview GPS. It's kind of like your conversation compass, right? So you're not driving around trying to get from A to B without a map, there is an actual method, and a strategy, and a structure. I still have organic conversation. 

Rich Bennett 8:24
Right. 


Lyndsay Phillips 8:25
be. It's never going to be, we're human, there's back and forth. 

Rich Bennett 8:30
And it 


Lyndsay Phillips 8:30
So 

Rich Bennett 8:30
should 


Lyndsay Phillips 8:30
I'm not, yeah, so it's not going to sound like I'm on a stage, you know, giving a speed. 

Rich Bennett 8:37
Right. 


Lyndsay Phillips 8:37
It's just not going to sound that way. 

Rich Bennett 8:39
It's not a journal, it's talking to you. 


Lyndsay Phillips 8:41
No. Exactly. I'm not on the soapbox. 

Rich Bennett 8:44
Yeah. 


Lyndsay Phillips 8:46
But here's the other angle of it. And that is the part where the guest thinks, oh, if I'm giving the same talk on every single podcast, I shouldn't promote it because it's the same thing over and over and over again. But if you want to be known for one thing, even if it's too. You can't, you have to repeat your tips, your frameworks, your strategies, and talking about the same pain over and over again, because that's what's going to get you known as an authority in your space. 

Rich Bennett 9:29
Right. 


Lyndsay Phillips 9:29
That's how you're going to hook your avatar, your prospect. You have to do the repetition. 

Rich Bennett 9:38
I also think it's up to the host to because, granted, yes, when they do send me the questions, I look at them. And I'll even keep them on what I call my cheat sheet as questions are ready to answer. But it gives me an idea. The other 


Lyndsay Phillips 9:54
Yeah. 

Rich Bennett 9:54
thing that I like to do with it, and it all depends on how the conversation is going, of course, you know, doing the research, you're going to the website, listening to past episodes, it gives me as the host an idea of questions that they've never been asked. However, it could either help build the brand of their business or the brand of themselves as well. Because I mean, let's face it. Every business has a face. 


Lyndsay Phillips 10:25
And if 

Rich Bennett 10:25
people know that person, they're going to believe in the business more. 


Lyndsay Phillips 10:30
Yeah. 

Rich Bennett 10:31
So I think I do think you do see some hosts will not do that. They'll just take those questions and go right. 


Lyndsay Phillips 10:39
Yeah. That feels close, Steph. 

Rich Bennett 10:41
Yes. Yeah. I don't, I don't, I just don't get it. The other thing I do like to do, sometimes, and again, it all depends on the guests who I have. Like if I have somebody on about addiction, I'm going to ask them beforehand if there's anything that they don't want to talk about. And I think that's very important. 


Lyndsay Phillips 11:07
Agreed. And that's more of, that's just a different angle too. 

Rich Bennett 11:11
Yeah. 


Lyndsay Phillips 11:12
It's more story-based. 

Rich Bennett 11:13
Mm-hmm. 


Lyndsay Phillips 11:16
And yeah, just sharing their journey and their story. That's different than business where people are more expecting some takeaways. And everyone listens to podcasts for different reasons, right? Some people I listen to podcasts, not the stories, I listen to podcasts to get like actionable tips. That's just me. Everybody is 

Rich Bennett 11:41
different. Oh yeah. I mean, I'm the same way that I listened to oh my god. All kinds of different types of podcasts. I mean, that's just when you're in the field you do. And I'm sorry, 


Lyndsay Phillips 11:54
Mm-hmm. The podcast is different. Yeah. 

Rich Bennett 11:54
if you're a podcast associate and you're not listening to a podcast, why are you podcasting? That's just me. So 


Lyndsay Phillips 12:02
yeah. 

Rich Bennett 12:02
When, when did you actually realize that a lot of guests were actually leaving opportunities and especially especially money on the table? 


Lyndsay Phillips 12:17
100%. It didn't really click for me. Like I was frustrated with my own experiences. Um, on being asked completely random questions and I'm like, ooh, that has nothing to do with my expertise. 

Rich Bennett 12:33
Mm-hmm. 


Lyndsay Phillips 12:33
And then by the end of the conversation, I was just frustrated going, okay, well, that was a great interview. But it doesn't showcase me as an expert. And it's not really helping the listener with my knowledge and what I 

Rich Bennett 12:48
Right. 


Lyndsay Phillips 12:49
know. So, so sometimes I personally was frustrated. And then I'm like, how how is even the audience going to understand how I can support them in their business? They're not because the conversation was like all over the place. The other piece was because I do repurposing. 

Rich Bennett 13:08
Mm-hmm. 


Lyndsay Phillips 13:09
I was creating reels and content for clients that are guessing on shows. And like, I on board, I knew what our expertise was. I knew like how she helped her clients. And as I was listening to these episodes and trying to pull out reels and trying to even create titles for the episodes, I was like the conversation, like, it's about Imposter Syndrome, and it's about text startups, and it's about this. And I'm just like, I don't even know what to name it because it's all over the place. There's not one focus. 

Rich Bennett 13:48
Right. 


Lyndsay Phillips 13:48
So I was like, this is kind of frustrating. And so I was having a hard time repurposing the content. And then I was like, oh, how come you don't talk about this? Like, you're, I forget what they were, but like exercises that she does. And like, what she uses to serve her clients. I was like, oh, you don't talk about this. And you don't talk about that. I'm like, that's so unique 

Rich Bennett 14:11
Yeah. 


Lyndsay Phillips 14:12
to you. And like, what makes you like get results for your clients. And she's like, well, oh, they don't ask or it never comes up. And I'm like, hmm, so I'm like, there's got to be a way to change this. And so that's when I was like, no, you need a specific, I call it billboard ready topic because your topic is your billboard. 

Rich Bennett 14:37
Right. 


Lyndsay Phillips 14:38
Get you hooked booked in her right? It peaks the host to book you and it peaks the listener because often that ends up being the title of the episode. And so we created specific topics that were I call it the bridge to profit. It was the conversation is the bridge between the audience's pain and your offer. So the conversation has to be something specific. 

Rich Bennett 15:06
Right. 


Lyndsay Phillips 15:08
So I can't think of a title right now, but like. Instead of like, for me, my topic was like how content marketing can grow your business? I'm like, how boring is that? 

Rich Bennett 15:18
that 


Lyndsay Phillips 15:19
Isn't 

Rich Bennett 15:20
right? Yeah. 


Lyndsay Phillips 15:21
Right. And honestly I wasn't getting booked on shows. I even booked a podcast booking agency. And so I learned the hard way that you had to be more specific. So I changed my topic again. I don't remember exactly. But it was like three social media strategies that will get you leads in clients without overwhelm. So it and then the audience knows what's in for them. So anyway, so I created the topics and then I created the interview GPS and specific interview questions for that specific topic. So it guides the host to talk about it in a certain way. 

Rich Bennett 16:04
Right. 


Lyndsay Phillips 16:05
And then we mapped out her talking points so that she could talk about what she did in a way that wasn't salesy, but the audience understood how she helped and worked with her clients. And so so much more impactful and made her stand apart from any other leadership coach that was out there. Because she was talking about it in a different way. And so the way you have the conversation and guide that conversation is so different and more intentional with your offers in mind. The audience is paying in mind because you the audience has to be like what's 

Rich Bennett 16:52
right? 


Lyndsay Phillips 16:52
in it for me, 

Rich Bennett 16:52
Right. Exactly. Exactly. So with that because you're right. The host will just keep going and we're going to answer right questions. And when you said the exercise part, I'm just shocked that she wasn't able to talk about that. And I do believe that the guest needs to, how can I say this, take control without hijacking the show. Does that make sense. 


Lyndsay Phillips 17:22
Yeah. 

Rich Bennett 17:22
So how does a guest actually do that without excuse my language without pissing the host off? 


Lyndsay Phillips 17:31
totally Because I 

Rich Bennett 17:32
because 


Lyndsay Phillips 17:32
know 

Rich Bennett 17:33
and that's that's the thing. Let's face it, there are whos down there that they it's all about them. And it's the host that has that power to hit publish and publish that episode. So how does one go about doing that without pissing those? 


Lyndsay Phillips 17:50
Yeah, I know without being totally rude. 

Rich Bennett 17:53
Yeah, 


Lyndsay Phillips 17:54
because it is awkward. There's a 

Rich Bennett 17:55
ways. 


Lyndsay Phillips 17:55
couple of Yeah, so in the interview questions as an example, let's say one of the interview questions was what are the top three reasons that guests or what are the top three reasons that guests leave money on the table when they're doing their interviews. You know then that there are three. So I'm talking about one of the mistakes. Bob all blah. You as a human, we don't leave. We don't like leaving open loops. 

Rich Bennett 18:27
Right. 


Lyndsay Phillips 18:28
So you know there's two others that I'm going to share. You're less likely to go rogue and ask random questions because you don't want to leave your audience hanging. And not hearing the other two. So it's kind of using that are human nature and just phrasing the question in a way that the host will just, they just won't go off on tangents. They'll keep it on track because I don't want to sabotage the episode and the listeners. 

Rich Bennett 19:00
Right. 


Lyndsay Phillips 19:02
So that's one trick. The other one is I call them redirection statements for lack of better terms, but it's giving these statements where that's a great question. I've done that before. Let me just backtrack a little bit to give your audience an overview so that they really understand the why. 

Rich Bennett 19:25
Yeah. 


Lyndsay Phillips 19:26
So if you're acknowledging it. Right. But you're just saying. I just need to let's go back to this for a minute, because otherwise your audience won't understand the next thing I say. 

Rich Bennett 19:38
Okay. 


Lyndsay Phillips 19:38
So if you have all these like redirection statements in your back pocket, it's super easy. It just feels natural. 

Rich Bennett 19:48
And the other. Because granted that has happened to me before I tend to see squirrels sometimes. but I mean I'll be talking and especially if I have one of my co-hosts who also see squirrels that can go every which you know way but I love that when the guest has I want to say the what you call it the back the back pocket 


Lyndsay Phillips 20:14
yeah like your redirection 

Rich Bennett 20:15
yeah redirection 


Lyndsay Phillips 20:16
for 

Rich Bennett 20:16
statement 


Lyndsay Phillips 20:17
back pocket yeah 

Rich Bennett 20:18
I love that and one of my favorite things that a guest has done as several guests have with me is do you mind if I share a story with you do you mind yeah yeah that's why you're here please do 


Lyndsay Phillips 20:32
it I know 

Rich Bennett 20:33
please 


Lyndsay Phillips 20:33
it 

Rich Bennett 20:33
do 


Lyndsay Phillips 20:33
yes 

Rich Bennett 20:34
and but there's a lot of guests that don't know how to do that 


Lyndsay Phillips 20:37
yeah 

Rich Bennett 20:39
and they need you 


Lyndsay Phillips 20:41
and it's just a matter of a few little tricks or a few little statements 

Rich Bennett 20:45
yeah 


Lyndsay Phillips 20:45
and when you know you're the interview questions ahead of time when you know what your talking points are you have the conversation structured in your head into a little bite-sized chunks so it's easy to have that prompt to know what to say so you're you're always going to be clear versus winging it and you're going to sound much more confident in the conversation which really helps 

Rich Bennett 21:13
do you feel and I've said this a lot I do believe that podcasting is the new way of networking 


Lyndsay Phillips 21:20
yeah 

Rich Bennett 21:21
do you feel like a lot of entrepreneurs and business owners for some reason don't see that 


Lyndsay Phillips 21:30
I think part of it is they're scared of it 

Rich Bennett 21:33
yeah 


Lyndsay Phillips 21:34
and I was too in all honesty I've done God knows how many interviews and I'd be like okay great bye you know because you're like oh the green room conversation just feels so weird and awkward 

Rich Bennett 21:48
right 


Lyndsay Phillips 21:48
how can I support you in your business it's like you know oh can you refer me like how you we just don't know how to approach the situation 

Rich Bennett 21:57
right 


Lyndsay Phillips 21:57
the way that feels normal but part of it is also being strategic who's on your show 

Rich Bennett 22:05
yes 


Lyndsay Phillips 22:06
so that and again it depends on the goal for your show but if you are strategic about who you have on there's naturally going to be some alignment and so I always like the chitchat before 

Rich Bennett 22:20
yes 


Lyndsay Phillips 22:21
so that you get to know each other oh I happen to see you're doing this oh my gosh do you have a couple minutes to tell me about it and then so that you're asking them questions to hear more about their business and what's going on and who they serve and blah blah blah and then you know maybe after in the green room you can have a just a natural conversation hey I was thinking about that program that you did I think that would be really useful for this person I know and also just think of like how what is one way that you can help them is there someone that you can introduce them to is there another show that 

Rich Bennett 23:02
yes 


Lyndsay Phillips 23:02
you know that you've been on because they're naturally going to want to reciprocate and you'll make a bigger impact if you're serving verses what can 

Rich Bennett 23:11
I get yeah I see that with all there's a lot I mean I talked to a lot of authors and I always tell them you need to get on what I like to call the podcast circuit and guest on all these different 


Lyndsay Phillips 23:25
oh 

Rich Bennett 23:25
yeah 


Lyndsay Phillips 23:25
yeah 

Rich Bennett 23:26
I promote your ball don't focus on just one area 


Lyndsay Phillips 23:29
yeah 

Rich Bennett 23:30
and I've seen a couple of people I suggested that to do it and now it's especially one guy that's local here a Damien I told him I said dude you need to get on another podcast tell your story promoter book now he's worked right in his second book now I think he just started his own podcast as well 


Lyndsay Phillips 23:49
oh cool 

Rich Bennett 23:50
but he's out there he's doing all you know everything he bought the equipment so he could do it virtually 


Lyndsay Phillips 23:55
yeah 

Rich Bennett 23:56
and it's making a difference 


Lyndsay Phillips 23:58
it does 

Rich Bennett 23:59
difference 


Lyndsay Phillips 24:01
and really like when people are having a conversation with us even if they're new to your podcast or not they feel like they're getting to know as his people 

Rich Bennett 24:11
yeah 


Lyndsay Phillips 24:11
and especially I love the video part of podcasts because you can see they're facial expressions they're their movements and so you get that no like and trust factor so much faster and because I'm on your show people feel like I've been vetted and so they're more likely to trust me and you just elevate that level of credibility again that much faster than reaching someone out of the blue on LinkedIn 

Rich Bennett 24:43
and the other thing and we talked about this in the green room it's a lot of hosts will have you back on again 


Lyndsay Phillips 24:50
yeah 

Rich Bennett 24:58
I mean, I'd look at, I'm going to say roofers. Yeah, used to be, let's say, 30 years ago, they were just putting the shingles on and gutters. Now they're doing solar shingles. 

Where businesses need to come to you because you'll hear a lot of business owners, let's just say businesses in general. They do, will not have somebody on hand to do that personal stuff to repurpose episodes whether new or old that they've been on. 

Explain how important it is even, let's say like this episode right now that we're recording. How important it is to repurpose this, but let's say you were on 10 years ago. 


Lyndsay Phillips 25:57
Yeah, 

Rich Bennett 25:57
how important it is still, 


Lyndsay Phillips 26:00
As long as your content is evergreen and you're still, you're still like, let's say I change my business tomorrow 

Rich Bennett 26:10
mm-hmm. 


Lyndsay Phillips 26:10
and I'm doing Facebook ads. Like I wouldn't. But let's just say, then I wouldn't want to repurpose those interviews again because it wouldn't do my business any service because I'm not doing that service anymore, 

Rich Bennett 26:29
right? 


Lyndsay Phillips 26:30
You know what I mean? So you want to make sure that you're thinking about the content strategically. Will it move my, will it attract clients for the offers that I'm doing now. mm-hmm, but a really cool tip is a 100%, you can repurpose any of the podcast episodes that you've done in the past, even if it's a few years ago, 

Rich Bennett 26:52
Mm-hmm, 


Lyndsay Phillips 26:53
as long you're still, you're still doing that business and it's still viable. 

But I've even, for my clients, repurposed a past episode that we've already pushed and promoted out there, but I've looked at it through a different lens and I took out different clips and different quotes in order to help them promote a webinar they were doing. 

Rich Bennett 27:21
Smart. 


Lyndsay Phillips 27:22
Then they didn't have to create new content. 

Rich Bennett 27:24
Right. 


Lyndsay Phillips 27:24
They already had stuff that was that topic. I just positioned it differently when I did the reels and the quotes and what have you to help promote that webinar summit whatever the heck it is. So looking at it that you can use it so many different ways. You've got a new lead magnet 

Rich Bennett 27:45
Mm-hmm. 


Lyndsay Phillips 27:45
and you've got a back episode that relates to that topic. Use those reels to showcase your new lead magnet that 

Rich Bennett 27:56
you have out there. When it comes to the repurposing part, do you find with any of your guests that they have a hard time getting the files from the host because the host, well, you know, there are a lot of hosts out there that are like, well, no, you're not getting the content because it's not going to give me downloads. Whereas me is somebody asked for the files. I am, I'm excited. First of all, I was like, oh my God. Yes. Take them. Do whatever you want with it. I don't worry about downward. 


Lyndsay Phillips 28:31
Now, 

Rich Bennett 28:32
you know, I'm worried about you and your business and building up. So if a guest approaches a host for that, what's the, I guess what's the best way because yeah, you don't there are some host out there that are just I'm going to say them. Yeah. All right. Okay. Protective is better word than Nimrods. Okay. 


Lyndsay Phillips 28:55
I'm 

Rich Bennett 28:59
sorry. They are. 

But what's the best? What's the best way for the guest to go about getting 


Lyndsay Phillips 29:08
that I 

Rich Bennett 29:08
just just ask 


Lyndsay Phillips 29:09
You're

Rich Bennett 29:10
enough. listening to conversations with Rich Bennett. We'll be right back. 

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Lyndsay Phillips 30:35
I tell my clients, and I do it all the time. I ask for the raw video, and I say, because I would love to give your podcast more exposure. I put the video in my YouTube because everyone searches on YouTube. I put it on my blog, which of course showcases my authority when people are going to my website. And I will create some extra reels. And I put the podcast art on the reels so that it shows that I'm guessing on that podcast. "A" for the podcast host, but "B" for me. "Hey look, I was on a show." So it showcases my authority. But yeah, and I want to be in control over how I'm being showcased. 

Rich Bennett 31:21
Right. 


Lyndsay Phillips 31:22
Because, hmm, let me share a couple of little nightmare moments. 

Rich Bennett 31:29
Okay. 


Lyndsay Phillips 31:29
The past. So I've obviously guessed it on many of podcasts. And one of them came back, it went live, but they on their show page, it just had my bio and like that's it. So it had no show notes, it didn't have any bullets of what they could learn. So there was no hook for the listener to want to listen. So I'm like, aw. 

Rich Bennett 31:59
No 


Lyndsay Phillips 31:59
time. 

Rich Bennett 31:59
main 


Lyndsay Phillips 32:00
Or. 

Rich Bennett 32:00
Do sources or anything? 


Lyndsay Phillips 32:02
Nothing. 

Rich Bennett 32:03
Wow. 


Lyndsay Phillips 32:04
I know, I was like dang. And so I'm like, I'm making my own show notes. So 

Rich Bennett 32:10
Yeah. 


Lyndsay Phillips 32:10
I did. And that's how I kind of got into just, I'm just doing it myself. And then the title was like some funny spin on my name. So again, the title, no one's gonna know how they're gonna benefit from the episode or what it's about. 

Rich Bennett 32:28
Right. 


Lyndsay Phillips 32:28
So how am I even gonna get listeners for that? So I'm like, no, I'm gonna do the SEO research and I'm going to make my own title, make my own branded image. And then the worst was like, again, we're cracking jokes. There's like, you know, you have some amusing moments in the episode, not fine. But he made a clip of some little outtake funny moment. And that was the clip he used to share the episode. I'm like, that has nothing to do with what I do. It is not serving the audience in any way. And I'm like, I'm not sharing that. And so that's why I want the raw video. So I can pick the clips. 

Rich Bennett 33:12
Yeah. 


Lyndsay Phillips 33:13
That serve the audience to give them a tip. But showcases my authority and positions me as an expert. Yeah. So there's just been like, I'm like, oh, I'm like, I know. What the hell? 

Rich Bennett 33:27
The thing is, apparently, and granted, it took me a while to realize this is a podcaster. But those show notes and the transcripts and everything, it's going to help your show. It's 


Lyndsay Phillips 33:43
to, 

Rich Bennett 33:43
going 


Lyndsay Phillips 33:43
Yeah. 

Rich Bennett 33:44
The host show get up in the charts. What are they 


Lyndsay Phillips 33:49
Words, 

Rich Bennett 33:49
thinking? 


Lyndsay Phillips 33:49
your blog, I don't know. I've seen it more often than you can imagine, to be honest. 

Rich Bennett 33:55
And it's not that hard to come 


Lyndsay Phillips 33:57
a, 

Rich Bennett 33:57
up with 


Lyndsay Phillips 33:58
No, no, they are, I am a God. 

Rich Bennett 34:00
Yeah, yeah. Yeah, and actually, I'm glad you mentioned it with the title part, how important is it to have the guest name and the title 

of the episode? 


Lyndsay Phillips 34:16
I, I mean, I guess it depends what point of view you're looking at. For me, I, from the listener perspective, sorry, I'm getting all jumbled up here, from the listener's perspective, they want to know what is it about, 

Rich Bennett 34:32
Right. 


Lyndsay Phillips 34:32
right? How is it going to help me? But I know when I'm searching for a show that like Joe Smith was on the Millionaire Maker podcast, I, I don't remember what the title is. So when I'm, 

Rich Bennett 34:49
for the name. 


Lyndsay Phillips 34:50
Yeah, I'm, I'm searching for the name. 

Rich Bennett 34:52
Mm-hmm. 


Lyndsay Phillips 34:53
And actually, when you search, again, Joe Smith on podcasts or you're in listen notes or whatever, where it's like I want to watch that person talk about whatever on this, you can't find it because it's not searchable. 

Rich Bennett 35:10
Right. 


Lyndsay Phillips 35:10
And so if your name is not in the episode title, it's harder for it to be found. 

Rich Bennett 35:18
Yeah. 


Lyndsay Phillips 35:18
I mean, not that you're using the person's name as like a keyword for, for assiowing the blog post, but um, I, I think it's important. I know 

Rich Bennett 35:29
yeah, 


Lyndsay Phillips 35:29
what, I want my name on it. 

Rich Bennett 35:32
I'm, 


Lyndsay Phillips 35:32
Right. I said gas. 

Rich Bennett 35:34
I find it, even as a host and, and, and Grainit for years, when I started, I wasn't doing it. I mean, I was learning still. but I, 


Lyndsay Phillips 35:45
Same, 

Rich Bennett 35:45
I do it now. I mean, 


Lyndsay Phillips 35:46
yeah. 

Rich Bennett 35:47
This may not be the title, but I think it would important, you know, to have it. Like Lindsey Phillips teaches how, you know, explains how to be the perfect guest on a show or podcast or whatever. You know, but I think the name is important to have out there because it, let's face it again, it's with the branding. You're building your brand, your name, your face is your brand with the video part. What, as far as repurposing, what about if the podcast is strictly audio? 


Lyndsay Phillips 36:24
Not many people do that anymore. I, I've only ever been on one podcast where it was just audio in 

Rich Bennett 36:33
okay. 


Lyndsay Phillips 36:33
the past two years. 

Rich Bennett 36:37
Okay. 


Lyndsay Phillips 36:38
Would I go on a show that was only audio? 

Yes, I would, but it does make it awkward to repurpose because I'm like, I want to put it YouTube. I want to make the Reels. It's videos. 

Rich Bennett 36:54
Right. 


Lyndsay Phillips 36:56
You know, clips that are, you're able to use an Instagram and, and shorts and what have you to get in front of more people that aren't already following you. Um, I, I think it's crazy when people don't use the video. 

Rich Bennett 37:11
What? 


Lyndsay Phillips 37:11
Just don't get it. 

Rich Bennett 37:12
And, like, with me, right now, the only time I do videos like this, if I record it virtually, only 


Lyndsay Phillips 37:19
Yeah. 

Rich Bennett 37:19
because when I record in person, Well, there's no internet where we record there. Um, and I don't have all the camera setup yet, yet. Plus, I have a tendency to break cameras. I only have a face for audio. But again, you know, this, like you said, with the, the reels and everything, this is what I use. What we're doing right 


Lyndsay Phillips 37:39
yeah. 

Rich Bennett 37:39
here. This is what I use. And it does make a difference. Will people always go to the podcast episode? No. Is your message getting out there? Yes. And that's the important thing. 


Lyndsay Phillips 37:53
Yes. And to me, I'm like, I, I like seeing people's faces. 

Rich Bennett 37:59
yes, 


Lyndsay Phillips 38:00
I prefer actually weird this way. I prefer to watch the video than listen with earbuds. I don't know. I like to see the human interaction. I like to see smiles on their face. They're, just, they're personality. I just prefer that. And if you're not putting videos in YouTube, you are missing out on so many more listeners and 

Rich Bennett 38:27
yeah. 


Lyndsay Phillips 38:27
furz and people that are coming into your world. 

Rich Bennett 38:31
Oh yeah. I know. I got to get back into doing that. I need an assistant. 


Lyndsay Phillips 38:37
don't we 

Rich Bennett 38:38
I 


Lyndsay Phillips 38:38
all. 

Rich Bennett 38:39
Yeah. It's crazy. I mean, I'm doing the t the tiktok. I do tiktok reels. The Facebook, Facebook reels and Instagram reels the same thing, 


Lyndsay Phillips 38:51
Yeah. 

Rich Bennett 38:52
even though it's two different platforms. But and I was doing the YouTube shorts for that I need to get back to doing them. One of the things, this is one of my plans for 2026. And Lindsey, if I don't do it, you're the only person I've told this to so far. You have permission to fly down from Toronto and fly the ball. 


Lyndsay Phillips 39:13
mac. Yes, I had. 

Rich Bennett 39:14
It's Hey, put a boot up my tail, whatever. Even if it's just like what we're doing here, there's no reason why I can't put that full episode on YouTube. And that's one of the things I'm going to start doing in 2026 with these. The ones that person 


Lyndsay Phillips 39:32
process. 

Rich Bennett 39:32
Yes. Yeah. 

It's funny. I told my wife the other day. I said, I don't know how I keep falling behind. I'm working more now than when I was selling cars. And back then I was working 60 to 80 hours a week. 


Lyndsay Phillips 39:47
I 

Rich Bennett 39:48
found myself working seven days a week between doing the podcast and my good news website. And I told her, I said, I, I need to structure everything better. I need to, you know, on my calendar, I have the only thing on my calendar is my recordings. That's it. I need to start putting or take a time here for editing. Yes. 


Lyndsay Phillips 40:10
That's what I do. 

Rich Bennett 40:12
Yeah, let me then. If you don't see it, if you don't see it in 2026. 


Lyndsay Phillips 40:18
Alrighty. 

Rich Bennett 40:18
Yeah, you, you give me a 


Lyndsay Phillips 40:20
crack. My 

Rich Bennett 40:20
wish. Yes. Give me a hard, hard time because it definitely needs to be done. 

God, I'm getting myself in trouble already. So with all the, with all the, um, actually, how come, you know, because you work with guests end host, but you don't have an agency where you're getting guest booked though, right? 


Lyndsay Phillips 40:44
No, I 

Rich Bennett 40:45
Why 


Lyndsay Phillips 40:45
don't. 

Rich Bennett 40:46
not? 


Lyndsay Phillips 40:46
Or do I want to? 

Rich Bennett 40:47
Okay, never mind. 


Lyndsay Phillips 40:49
Yeah. Um, I don't know 

Rich Bennett 40:53
I, 


Lyndsay Phillips 40:54
why I just feel really strong about it. I just, I feel like it's a zone, 

Rich Bennett 41:01
Yeah. 


Lyndsay Phillips 41:01
beast. And, um, I don't know why I just really don't. 

Rich Bennett 41:07
I 


Lyndsay Phillips 41:08
don't have any logical explanation for you. I'm sorry. 

Rich Bennett 41:11
That's, that's okay. That's okay. I said, I want to talk about because there is an article that you wrote, uh, called Stop Guesting and Hoping how to turn interviews into real results on Pardews. 


Lyndsay Phillips 41:26
Hmm. 

Rich Bennett 41:27
How did that come about? I, I look at Pardews every day. 


Lyndsay Phillips 41:31
So do I. 

Rich Bennett 41:32
I 


Lyndsay Phillips 41:34
love it. You'll actually, um, yeah, I read it every week. Um, I'm actually part of the professional podcast, uh, podcasters association. 

Rich Bennett 41:45
Mm hmm. 


Lyndsay Phillips 41:45
So it's an association for those that are working within the industry and, um, they partner with Pardews and, um, yeah, so I was able to get an article to submit for that, which was awesome. 

Rich Bennett 42:00
All right. I know I'm going off subject here, but I think as a, and that's really basically for a host, right? The podcast professional association, not for guests. 


Lyndsay Phillips 42:12
Anyone, 

Rich Bennett 42:13
really? 


Lyndsay Phillips 42:14
So anyone in the podcasting industry that serves podcasters. Um, I forget what they're like the needy gritty is, but yeah. 

Rich Bennett 42:24
How long you been with them? 


Lyndsay Phillips 42:27
Hmm. Less than a year. 

Rich Bennett 42:29
Okay. And the other reason I, I think I remember when they started off, I don't think they've been around that long. I want to say, 


Lyndsay Phillips 42:36
no. Couple of years 

Rich Bennett 42:38
Yeah. 


Lyndsay Phillips 42:38
maybe at the most, a couple of years. 

Rich Bennett 42:40
But I remember getting emails from them. And of course, my first take was, okay, this is something brand new. I don't want to dish out money. But now I know like, I think Dave Jackson's a part of it. I mean, you got a lot of top podcasters that 


Lyndsay Phillips 42:52
are, 

Rich Bennett 42:54
Has it helped you as far as 


Lyndsay Phillips 42:56
yeah. 

Rich Bennett 42:57
really? 


Lyndsay Phillips 42:59
I, I like talking shop with other people in the industry. And so you're able to, in a safe place, like spitball, a couple of ideas. What do you think of this? And it's like, I'm. There's so many areas of the podcasting world, 

Rich Bennett 43:16
Yeah. 


Lyndsay Phillips 43:16
right? And I'm not an expert on all of them, nor do I wish to be. And so you get to hear behind the scene stuff and what's trending and what's happening and what's going on, like, you know, boots on 

Rich Bennett 43:30
of, 


Lyndsay Phillips 43:30
the ground kind 

Rich Bennett 43:30
right? 


Lyndsay Phillips 43:31
And like, in producing, in the advertising, in monetizing, in like, in all these different elements that I don't necessarily see every day, but I like to be in the know and know what's going on. And just the connections and, um, 

Rich Bennett 43:50
So it's 


Lyndsay Phillips 43:51
yeah. 

Rich Bennett 43:51
worth it. It's worth joining 


Lyndsay Phillips 43:52
a 100 percent. 

Rich Bennett 43:53
Good. 


Lyndsay Phillips 43:53
And it's like $250 a year with to do. 

Rich Bennett 43:55
Hey, that's nothing really. I mean, that's pretty. 


Lyndsay Phillips 43:58
Yeah. No. And they do advocate for, you know, the podcasting industry and stuff like that. And so, yeah, they're working on a ton of great things. 

Rich Bennett 44:09
Oh, well, now that I ask you that, you convinced me, I think I'm going to have to join. 


Lyndsay Phillips 44:14
There you go. 

Rich Bennett 44:16
It's a good return on investment. 


Lyndsay Phillips 44:19
It really is. And they're a great group of people. And for me, it's like, obviously, I'm in the business of podcasting. 

Rich Bennett 44:27
Mm hmm. 


Lyndsay Phillips 44:27
And so why wouldn't I want to be surrounded by other people? Because that's how you build like you're networking and partnerships and collaborations and 

Rich Bennett 44:38
Yep. 


Lyndsay Phillips 44:38
opportunities. And I had one of them on my podcast, Jen, who's part of the co-founder of it. She was on my podcast just week. CentraPEC. 

Rich Bennett 44:50
Oh, yeah, yeah, 


Lyndsay Phillips 44:51
yeah. Okay. Yeah. 

Rich Bennett 44:52
Okay. Now, now, who's talking 


Lyndsay Phillips 44:53
about? Yeah, salad with a side of fries is her podcast. 

Rich Bennett 44:56
You also had actually one of my mentors on. He doesn't realize he's one of my mentors. When it comes to podcast, and there's really three mentors that I have. Yeah. And I say mentors because I learned a lot from listening to that. Alex one. Same for leap. Dave Jackson's another And I always want to say Daniel Day Lewis, but that was that's the actor. Daniel. 


Lyndsay Phillips 45:25
one. Jay. 

Rich Bennett 45:26
Yeah, Daniel Jay Lewis. But you recently had him on too. Did you? 


Lyndsay Phillips 45:30
I did. Yeah, talking about podcast engagement. 

Rich Bennett 45:34
Yes. Oh, I 


Lyndsay Phillips 45:35
he 

Rich Bennett 45:35
love, 


Lyndsay Phillips 45:35
has a tool pod engagement. 

Rich Bennett 45:37
Yup. 


Lyndsay Phillips 45:38
Yeah, it's really cool. 

Rich Bennett 45:39
Oh, I love that. 


Lyndsay Phillips 45:40
Yeah. He's such a sweet guy. And he's in the PPA, the association as well. 

Rich Bennett 45:45
I mentioned Return on Investment. So explain to the listeners that want to be that should be guessed on podcast, especially if they're entrepreneur own a business or even a higher up in the business. How good a Return on Investment is on being a guest on a podcast. 


Lyndsay Phillips 46:08
When done right. Yes. That's why so many guests right now are so frustrated. And they want to give up because they're like, Oh, I've done all these shows and none 50 shows and I've gotten nothing out of it. And so they blame podcast guesting. And they're like, Nope, that's right. He doesn't work. And so that's why I'm just like, you know, chump it at the bit to like educate them and be like, No, don't give up because it does create the networking, right? And the collaborations and the partnerships that you can do from guessing 

Rich Bennett 46:46
but I'm 


Lyndsay Phillips 46:47
you know what 

And then also it gives you content for your website, for Google, directing traffic to your website and promoting yourself in a way that boosts your authority and credibility and attracts leads and clients. I mean, one of my clients, just from literally one YouTube short that she did, someone saw it. It just tickled them right at the right moment and they booked a call and they became a high paying client. 

Rich Bennett 47:19
wow. 


Lyndsay Phillips 47:20
And so I know everyone's like, Oh, social media social media. Yes, you're not going to get leads and clients from every single social media post. But when you're consistent with the right message and the right call to action, yes, you can. I'm sorry, I went off on a tangent. So the repurposing is such a huge element. And as I mentioned earlier, you can even use it to promote webinars and campaigns that you're doing. But it gets you in front of more people faster and it gets you in front of the right audience. 

Rich Bennett 47:54
Yeah. 


Lyndsay Phillips 47:55
Again, when it's done right and you're on the right shows, you have to have strategy in all the different parts of guessing. And then with the conversation, again, making sure that your conversation is a bridge to profits, you want to make sure you've got a billboard ready topic, you've got your interview GPS, you've got well laid out talking points that differentiates you. You've got story soundbites because stories sell facts tell. 

Rich Bennett 48:26
Right. 


Lyndsay Phillips 48:26
And you want to make sure that you have a call to action. The listeners need a next step to take that makes sense. And, you know, they have a piece of what they've learned in the episode. And then what's the next step that they're dying to have? Oh my god, yes, I need that. And there's again, ways to make those call to actions and ways to share it. So there's all those pieces of strategy. I mean, what other strategy will give you content, authority, leads, clients, visibility opportunities, and collaboration opportunities and referrals. None. 

Rich Bennett 49:16
With the repurposing and posting on social media. And I've seen a lot of guests do this. they'll go on a podcast and they'll post the Reels or whatever. 

It's like they do it real heavy for like a couple days and then all of a sudden it's like they forget about it. They don't post it anymore. How often should let's say they go on a podcast and then they don't go on another podcast for let's say three months. How often should they post between that time? Because I let's face it like an hour show. There's a lot of Reels you can get from that. 


Lyndsay Phillips 50:02
Yes. It depends what you're doing. Like for me, I've got my own podcast, 

Rich Bennett 50:06
right? 


Lyndsay Phillips 50:07
And so because I am doing more guesting, I actually change the cadence to every two weeks so that I have the right marketing bandwidth to showcase the shows that I'm guesting on. 

Rich Bennett 50:19
Okay. 


Lyndsay Phillips 50:20
But I'm not guesting on so many shows that I'm like I can't keep up and do them justice. But if you don't have a podcast and you are guesting, I can have enough so that you have a consistent drip of content. 

Rich Bennett 50:40
you make it your own 


Lyndsay Phillips 50:41
But if 

Rich Bennett 50:41
podcast in a way. 


Lyndsay Phillips 50:42
Yeah. Like I mean if you do if you do have gaps because it does happen you can't control when they go live. One, 

when they do go live, let the host know I will share this now. But I'm going to repurpose it and make more content, but I can't share that for another few weeks because of what I have going 

Rich Bennett 51:07
on in my. Right. 


Lyndsay Phillips 51:08
I know what to do. And they'll understand. And so that way at least they're not feeling like you know you're left them high and dry. And then don't feel like you're. Oh my god, I have to get all of this out tomorrow. Like you don't. So just like take a breather. And then the other point is if you do have these big gaps think about the shows that you have guessed it on. So let's say for instance, we've talked about a lot of things today. Let's say I'm just talking about the interview GPS. I can easily do a three minute video, four minute video on just that one tiny piece put that in YouTube, create a couple of reels from it and that'll fill a gap. And I'm not I'm not creating something from scratch. I'm not you know sure it's a new video that I'm putting out but it's not old content. 

Rich Bennett 52:03
Right. 


Lyndsay Phillips 52:04
We reframing it, redeshing it out in a different way. So kind of like think outside the box, I've even created carousels, a carousel from an episode I guessed it on. And then with that carousel, I think it was like, I don't know eight reasons, blah, blah, blah. I don't. And then I did a video on eight reasons to blah, blah, blah. And so I actually used that carousel to create a script for a video, put that video in YouTube and then created real like other little reels from it. 

Rich Bennett 52:43
Brilliant. 


Lyndsay Phillips 52:43
No one knows it's all from the same. 

Rich Bennett 52:46
Yeah. 


Lyndsay Phillips 52:46
Who knows? 

Rich Bennett 52:47
Yeah, but I mean, that's all part of repurposing. 


Lyndsay Phillips 52:50
Yeah, 

Rich Bennett 52:51
something else you said there that do you feel that there are some people that guessed too many times on too many shows? 

It is short period of time I should say. 


Lyndsay Phillips 53:04
Yes. I do. 

Rich Bennett 53:06
Okay. 


Lyndsay Phillips 53:06
That to me is where they feel like they are, all on the host. 

Rich Bennett 53:15
it's 


Lyndsay Phillips 53:16
I'm tapping it's all me. I'm tapping into their audience. They're going to get me all of this exposure. I don't have to do a thing. 

Rich Bennett 53:25
Thomas, 


Lyndsay Phillips 53:25
They're 

Rich Bennett 53:25
I got 


Lyndsay Phillips 53:25
not 

Rich Bennett 53:26
ego. 


Lyndsay Phillips 53:26
thinking about it. What's 

Rich Bennett 53:27
that? Almost like an ego thing. In a way, 


Lyndsay Phillips 53:32
Yeah. A little bit or like what they can get out of it. 

Rich Bennett 53:36
yeah. 


Lyndsay Phillips 53:37
I don't think they're not thinking about it in a holistic way and they're not thinking about it on all the strategies involved. They're not thinking about the content. They're not thinking about how to leverage it. And they're not thinking about the relationship necessarily with the host. And they just feel like being on the show is like the one and done thing. Whereas like you don't have to be on a hundred shows when you have just released your new book. mean you could, but I'm like, 

Rich Bennett 54:15
I 


Lyndsay Phillips 54:15
oh, that's a lot. 

Rich Bennett 54:17
You're going to burn 


Lyndsay Phillips 54:17
How 

Rich Bennett 54:17
yourself out. 


Lyndsay Phillips 54:18
about, yeah, how about being very strategic and specific about what kinds of shows that you're on and really leveraging it and building on those relationships that you have with those people. 

Rich Bennett 54:33
Yeah. Yeah. I think a lot of. 

.. 


Lyndsay Phillips 54:43
Yeah. 

Rich Bennett 54:45
yeah. Let's fit in, and I'm sure you see it as a host. I'm sure you get hundreds of emails all the time... oh yeah! But I want to come on! It's like... 

okay. 


Lyndsay Phillips 55:05
I get pitches from fertility, uhm, like... last thing, uhm, like... 

Rich Bennett 55:14
Oh my god. 


Lyndsay Phillips 55:15
like what? 

Rich Bennett 55:16
Yeah. 


Lyndsay Phillips 55:17
I even look at my show. 

Rich Bennett 55:21
It's 


Lyndsay Phillips 55:21
so many. 

Rich Bennett 55:22
Oh, it's crazy. It's, of course, I hate it when they come through and there's no link. there's 


Lyndsay Phillips 55:29
No, 

Rich Bennett 55:29
nothing and if it comes from a Gmail address delete 


Lyndsay Phillips 55:34
I don't like that either. They're just 

Rich Bennett 55:35
like Yeah, I didn't 


Lyndsay Phillips 55:37
get them out. 

Rich Bennett 55:38
for those of 


Lyndsay Phillips 55:39
Don't 

Rich Bennett 55:39
you 


Lyndsay Phillips 55:39
get me 

Rich Bennett 55:39
listening 


Lyndsay Phillips 55:39
started. 

Rich Bennett 55:39
that did not see Lindsay was just making it rain making the money rain 


Lyndsay Phillips 55:44
Yeah, you're like just 

Rich Bennett 55:46
Wipping 


Lyndsay Phillips 55:46
out the pitches left right in center. It's no. 

Rich Bennett 55:49
All right, so before actually something very important Tell everybody how they can find you so they can use your services 


Lyndsay Phillips 55:57
Yeah, they can go to smooth business podcasting.com and if they want a more in-depth guide on how to craft Conversations that convert they can go to leverage your podcast dot com slash clients, and that is going from crickets to clients five shifts for podcast guest interviews to turn them into real results Sometimes that mindset shift and not realizing the things that you're doing that are leaving money on the table And then once you understand it you're like ah And then you can be more searching you can get better results 

Rich Bennett 56:37
All right, William, I'm lost. You said smooth business podcast Dot com 


Lyndsay Phillips 56:43
Podcasting yep dot com is the main website 

Rich Bennett 56:46
Okay, cuz I'm on smooth business growth dot com 


Lyndsay Phillips 56:50
It redirects 

Rich Bennett 56:51
I knew that I was just testing 


Lyndsay Phillips 56:52
you okay 

Rich Bennett 56:53
Past 


Lyndsay Phillips 56:54
I'm a new RL 

Rich Bennett 56:58
To 


Lyndsay Phillips 56:58
get the guide, yeah, they go to leverage your podcast dot com slash clients though to get that guide 

Rich Bennett 57:03
So before I get to my last question is there anything you would like to add I could talk to you for another hour or two but 

Let's give that for another episode. 


Lyndsay Phillips 57:13
It is my favorite

Rich Bennett 57:14
topic. Oh mine too


Lyndsay Phillips 57:16
Yeah for for guess is just Think about all the every little piece every asset of your podcast guesting strategy How can you make it more intentional and make sure that it's leading to your offers 

Rich Bennett 57:32
Mm-hmm. 


Lyndsay Phillips 57:33
in a non sales way? 

Rich Bennett 57:35
This is gonna be interesting um because what I have my guess pick a number of between one and one hundred Which is going to determine the last question that I ask oh 


Lyndsay Phillips 57:45
My 

Rich Bennett 57:46
But 


Lyndsay Phillips 57:46
okay, oh 

Rich Bennett 57:47
here's here's the wild thing about this I'm gonna say probably 98% of the questions that have been picked somehow or another aligned with what we've been talking about 


Lyndsay Phillips 58:00
Yeah, 

Rich Bennett 58:01
so this is gonna be 


Lyndsay Phillips 58:03
interesting 

Rich Bennett 58:03
yeah, this is gonna be interesting if it does so pick a number between one and one hundred 


Lyndsay Phillips 58:09
I will say 24 

Rich Bennett 58:10
Okay, why 24? 


Lyndsay Phillips 58:13
I was gonna say four and then I'm like everyone always picks between one and ten so maybe I should do 24 

Rich Bennett 58:21
This you know what this I think this aligns, 


Lyndsay Phillips 58:24
but now I'm curious what four was 

Rich Bennett 58:27
But now I'm gonna go to four let me see four four 


Lyndsay Phillips 58:30
Which one's better? 

Rich Bennett 58:33
You want to ask a both 


Lyndsay Phillips 58:35
Okay, 

Rich Bennett 58:35
all right, so four number four first Huh What's a lesson you learned the hard way that you wish you could have learned more easily 


Lyndsay Phillips 58:47
Systems and processes. I grew my business too fast and like things were slipping through the cracks I was burnt out burning the candles of both ends And it's like you need to build the systems before the growth So that you don't crash and burn 

Rich Bennett 59:07
Wow, okay, so 24 then Okay This I think it's a lifer then we talked about this in the green room a little bit about uh, you know education Especially how 

This is my education since I dropped out of high 


Lyndsay Phillips 59:23
school. Oh, yeah, yeah 

Rich Bennett 59:24
So what's something you've come to appreciate more as you've gotten 


Lyndsay Phillips 59:31
older? 

People's energy 

Like, you feel energy from people, right? Even though it's even though you're on Zoom. And also managing my own energy on, um, What's emanating out of off of me. When you have a bad day or you're stressed out, like 

Rich Bennett 1:00:05
right. 


Lyndsay Phillips 1:00:05
don't hop on a podcast episode, you know, walk in nature for five seconds, pet the dog for five seconds and like just recenter. But just other people and like the great conversations and like, I don't know, just feeling the authenticity of people, the warmth of people, givingness, and just that connection and 

Rich Bennett 1:00:27
Yeah. 


Lyndsay Phillips 1:00:27
just like feeding off of another person's energy. I shied away from that before. And I was like more like all business. But now I'm like, it's just like the best part of the day. 

Rich Bennett 1:00:39
Yeah. I was the same way. I'm believing that I was shy and then throughout my years, I just, I've learned to talk to people. Let me rephrase that I've learned to talk with people, not talk to I've learned to talk with people and get away from the negative stuff and just stay more positive. I can't even tell you the last time I watch the news. I don't want to. 


Lyndsay Phillips 1:01:06
I don't like it either. 

Rich Bennett 1:01:07
Yeah. 


Lyndsay Phillips 1:01:07
My daddy yells at me for it. They're responsible to 

Rich Bennett 1:01:10
watch this. 


Lyndsay Phillips 1:01:12
No, it'll give me nightmares. 

Rich Bennett 1:01:14
It does. Wow. I don't know about nightmares, but it will give you bad dreams because if there's. 


Lyndsay Phillips 1:01:20
Oh, I don't like that. 

Rich Bennett 1:01:21
They say you say thing like if you're on your phone or computer, if there's something negative that you watched, it just stays in your If I can just convince my daughter about 


Lyndsay Phillips 1:01:31
that. 

Rich Bennett 1:01:33
Lindsay, I want to thank you so much. It's. 


Lyndsay Phillips 1:01:35
This was so 

Rich Bennett 1:01:36
Oh, 


Lyndsay Phillips 1:01:36
fun. 

Rich Bennett 1:01:36
I had a blast. And like I said, you have to come on again because I would love to talk to you about the. As far as the podcast, who scores any other services that you offer because there's other services that you offer that I know we can talk about. You know, the podcast services, so the doors open whenever you're ready. Just let me. 


Lyndsay Phillips 1:01:58
Hey, yeah, I'm in. 

Rich Bennett 1:02:00
Sounds good. Good. Lindsay, thanks so much. 

Rich Bennett 1:02:04
Thank you for listening to the conversations with Rich Bennett. I hope you enjoyed today's episode and learned something from it as I did. If you'd like to hear more conversations like this, be sure to subscribe to the podcast so you never miss an episode. And if you have a moment, I'd love it if you could leave a review. It helps us reach more listeners and share more incredible stories. Don't forget to connect with us on social media or visit our website at conversationswithrich Bennett.com for updates, giveaways and more. Until next time, take care, be kind and keep the conversations going. You know, it takes a lot to put a podcast together, together. And my sponsors help add a lot, but I also have some supporters that actually help me when it comes to the editing software, the hosting and so forth. There's a lot that goes into putting this together. So I want to thank them. And if you can, please, please visit their websites, visit their businesses, support them however you can. So please visit the following Full full circle boards. Nobody does charcuterie like full circle boards, visit them at fullcircleboards.com. Go to the Fairly Sawyer Photography, live in the moment. They'll capture it. Visit them at sincerelysawyer.com. The Jopatown Lines Club, serving the community since 1965. Visit them at jopatownlinesclub. org. And don't forget the e at the end of Jopatown, because they're extraordinary.