Pete A. Turner on Podcasting Truth, Grit, and Real Conversations

Wendy & Rich 0:01
Coming to you from the Freedom Federal Credit Union studios, Hartford County Living presents, Conversations with Rich Bennett. 

I love the time. 

I love the time. 

You're not that show up. 

You're not that show up. 

You're not that show up. 

You're not that show up. 

You're not that show up. 

I never played the pop part. 

You're not that show up. 

I never played the pop part. 

You're not that show up. 

I never played the pop part. 

You're not that show up. 

No, no, no, no, no, no. 

I never played the pop part. 

Rich Bennett 0:27
I never played the pop And what happens when a combat veteran turns his battlefield experience into one of the most authentic talk shows on the air? Meet Pete A. Turner, former counterintelligent officer, executive producer and host of the kick ass podcast "The Break It Down Show". With over 2000 episodes and guest range from Nobel Prize winners to undercover operatives. Pete digs into real stories that the mainstream media won't touch from war zones to world affairs. Off the mic, he's on a mission. Raising awareness for PTSD, honoring his late brother through "Save the Brave" and crossing the country to heal, serve and connect. So this is more than a conversation, it's courage, compassion, the truth, and those of you that are thinking about starting a podcast or even if you start it wanting you're still lost. This is one of the best people to listen to to get some advice from. How's it going, Pete? 

Pete A Turner 1:31
Man, it's going good. It feels good to have that intro. And I know, provide the notes for a lot of that stuff, but you definitely did it update. And I appreciate it. I 

Rich Bennett 1:40
I 

Pete A Turner 1:40
will clarify one thing. I no longer work with "Save the Brave", but it's not that I...

Rich Bennett 1:44
Oh. 

Pete A Turner 1:44
Do things. They do what they do. I do what I do, and we do what we do separately. But yeah, I still passionate about helping folks. And, 

Rich Bennett 1:52
you 

Pete A Turner 1:53
know, yeah. 

Rich Bennett 1:54
What does "Save the Brave" or is it a non-profit? 

Pete A Turner 1:57
Yeah, it's a non-profit. Yeah, but they use fishing and jujitsu to try to work on healing veterans and getting us to want to stop killing ourselves. And so...

Rich Bennett 2:06
Oh, okay. 

Pete A Turner 2:07
Yeah. So we started to diverge and realized, hey, like, we want different things. And so we just went different ways. All good. I love those guys. There's no negative thing. But I don't want to look at folks. Look at me and say, hey, he's a resource at "Save the Brave" because I'm not... I can 

Rich Bennett 2:21
Right. 

Pete A Turner 2:21
connect you to those guys. And they are wonderful. And you should go fishing with them. They are a lot of fun. But... yeah. But yeah, that's no longer what I do. And, you know, you put a bio out and the stuff just stays. And I'm like, hey, 

Rich Bennett 2:33
Yeah, 

Pete A Turner 2:33
so again, I'm not mad at "Save the Brave" at all. But the reality is, we've all moved on from each other and we're all doing a lot of great work just to...

Rich Bennett 2:41
I was going to say, but you're still out there helping veterans and other people, right? 

Pete A Turner 2:46
Yeah. Yeah, yeah. I'm a big believer. In the suicide prevention world, you'll often say, make the pact with me, call me before you decide to try to do that. And I'm saying, too late. 

You don't ask someone who's at the end of the rope to take a hand off the rope to call you. 

Rich Bennett 3:04
Yeah. 

Pete A Turner 3:04
Get way out in front of it, because the ability to save folks, and it's great space to work. I would submit that "Get There Five Years Earlier." You know? 

Rich Bennett 3:13
Yeah. 

Pete A Turner 3:14
Well, take time, listen to them, find ways to find ways. And that, for me, is where the work for me needs to be out. I'm like, "I can get in a call." Oh, so and so's that. So and so's that. 'Cause it became, on my end, a unrealistic perception of reality. And I'm like, "This is 

Rich Bennett 3:30
Mm-hmm. 

Pete A Turner 3:31
people dying everywhere because, which is actually happening, but that didn't belong to me. That was...

Rich Bennett 3:36
Yeah. 

Pete A Turner 3:36
Individual families. And out of my getting these phone calls, I know a lot of people, so I do get these phone calls quite a lot. But it was breaking my heart and a rate that my heart couldn't take. And so I had...

Rich Bennett 3:45
Wow. 

Pete A Turner 3:46
I had to get upstream a little bit. 

Rich Bennett 3:48
Yeah. 

Pete A Turner 3:49
I can only look, I was a spy. I saw tragedy every day. And I just, my book of war was filled up. And I don't...

Rich Bennett 3:55
Yeah. 

Pete A Turner 3:56
I don't feel anything a lot of times anymore. So for me, I've got to practice, my practice has to be well before the end of the road. 

Rich Bennett 4:04
But that makes a lot of sense there, because you're right. And sometimes it's too late. And it's funny you mention that, 'cause I just started a group on Facebook for veterans in my area. That, you know, to just talk because sometimes you need that. And one of the things, those of you listening, especially if you're active military veteran, even first responders, always, always, always staying in touch with your brothers and sisters, always, because... Yeah, you never know. 

You never know. And it could be just that one call asking, "Hey, man, what's going on? How you doing? That could save their life." 

Pete A Turner 4:44
Yeah. 

Rich Bennett 4:44
Or even save your own? 

Pete A Turner 4:46
Yeah, and that work ahead of time might get you that last call, 

Rich Bennett 4:49
have...

Pete A Turner 4:49
where you 

Rich Bennett 4:50
Yeah. 

Pete A Turner 4:50
last shot at saving that person. And by the way when that far along, you know, the recovery rate is pretty low, it's pretty low. But 

Rich Bennett 4:58
Yeah. 

Pete A Turner 4:59
if you spent your time going and driving the extra hour, spending 

Rich Bennett 5:03
time, 

Pete A Turner 5:03
the extra 

Rich Bennett 5:03
uhm, 

Pete A Turner 5:04
doing whatever those things are, those investments do pay off, and you may never realize you prevented something, but the amount of conversations I've had, and I'm someone who will drive out to that person and go see him, 

Rich Bennett 5:13
yeah, 

Pete A Turner 5:14
I will invite them, I will think of them and call them, I do those things, that's part of my practice. 

Rich Bennett 5:18
That's good. 

Pete A Turner 5:19
But uhm, I'll hear quite often, man, I'm glad you called, I'm really struggling, 

Rich Bennett 5:24
yeah. 

Pete A Turner 5:24
And now they're calling from a different point of view, they're not trying to hide, they're not 

Rich Bennett 5:28
to... 

Pete A Turner 5:28
trying They know that when they talk to me, they talk to me, and you don't get that on call number one, by the way, you know. 

Rich Bennett 5:36
Now, 

Pete A Turner 5:36
you've got to earn that. And so that's really where my practice is, and I don't need a whole organization around me to do it, I just need to do it, 

Rich Bennett 5:43
right, 

Pete A Turner 5:43
and if I'm one out of time in it, well then that's what I'm doing, I'm one out of time in it, but that's what I do. And that's where my best helps me help other people, otherwise I don't want to get tied into the goals of an organization that distract me from the one out of time in it, that I feel like I can make a tiny difference, but my difference. 

Rich Bennett 6:07
Is that one of the reasons you actually started 

Pete A Turner 6:10
No, no, the podcast hadn't, it predates all that stuff. I got 

Rich Bennett 6:14
the podcast? Okay, 

Pete A Turner 6:14
back and I just had a Zillion stories and always wanted to get into radio, have degree in 

Rich Bennett 6:18
right. 

Pete A Turner 6:18
TV radio. And so... 

Rich Bennett 6:20
Likewise. 

Pete A Turner 6:21
Yeah. And here we are, 

Rich Bennett 6:23
right? 

Pete A Turner 6:23
doing it, 

Rich Bennett 6:23
Nope, there you 

Pete A Turner 6:24
go. The way that we ever would have believed when we got our... 

Rich Bennett 6:26
Uh huh. 

Pete A Turner 6:27
Is it like, wait, I'm gonna do this, like I thought I was gonna go to market 355, you know, whatever it is to Luke Montana or somewhere, no offense to Luke, if there is to Luke Montana. And then I would be moving cable and then I would be sweeping and then they'd say, "Hey, Dave is sick, go grab the microphone 

Rich Bennett 6:45
Right. 

Pete A Turner 6:45
and then..." Yeah, right, and I'd start climbing the ladder, but then never happened. 

Rich Bennett 6:50
Yeah. 

Pete A Turner 6:51
Never. 

Rich Bennett 6:51
You're not missing anything, man. 

Pete A Turner 6:53
know. I hear you. It's 

Rich Bennett 6:55
I 

Pete A Turner 6:55
so doggy dog. It's still, 

Rich Bennett 6:57
Oh, 

Pete A Turner 6:57
it's... personalities and all that shit. That's not how 

Rich Bennett 6:59
All 

Pete A Turner 7:00
I... 

Rich Bennett 7:01
right, so when you went to, and when you got your degree in TV radio, what you were wondering, if you don't mind me asking, 

Pete A Turner 7:08
yeah, yeah. Well, I completed my coursework and walked in '92, 

Rich Bennett 7:13
okay. 

Pete A Turner 7:14
One more little tiny thing I had to do. I had eight hours. Not credit out, just eight hours, that I was short for whatever reason in the... 

Rich Bennett 7:22
Oh, 

Pete A Turner 7:23
No, 

Rich Bennett 7:23
man. 

Pete A Turner 7:23
like, oh yeah, you guess, so my last class for my bachelor's was like an eight hour storytelling class, you know, 

Rich Bennett 7:31
but oh 

Pete A Turner 7:32
yeah. 

Rich Bennett 7:33
Well, but here's the thing back then, as compared to now, back then you didn't have all these corporate companies that owned so many radio stations and TV stations in one area. So 

Pete A Turner 7:44
Yeah, 

Rich Bennett 7:44
it was easy to get a job in there. Now, I mean, 

Pete A Turner 7:49
oh. 

Rich Bennett 7:49
you could be in your living room on the radio, but on several different radio stations at one time. 

Pete A Turner 7:56
Right. 

Rich Bennett 7:56
It's all everything is syndicated. Thank God for podcasting. 

Pete A Turner 8:01
Yeah. Yeah, it's, you know, hard... The great thing is the bar entry is low, right? You just 

Rich Bennett 8:09
the 

Pete A Turner 8:09
got to get over it. And it's almost anybody can get over it. But the challenge there the money is spread out over a big old vast ocean of people, you know, and even if a guy's just taking $200 out of the tail each month, you know, that money used to go to some one person reliably. 

Rich Bennett 8:26
Yep. 

Pete A Turner 8:27
And now you're spreading money over a billion people. 

Rich Bennett 8:31
Oh, yeah. All right. So why, because the podcast break, the break it down show, you what 11 years ago? 

Pete A Turner 8:39
I guess so. Yeah. It's got to be. It's got. 

Rich Bennett 8:41
Oh, no, we lose track. 

Pete A Turner 8:42
Yeah. Yeah. And I kind of quit counting. You know, like, 

Rich Bennett 8:45
yeah, 

Pete A Turner 8:45
2,000 episodes. It's more than that. And I don't know when it'll get, I don't know. I don't know if that'll even bother counting when it gets. I can kind of estimate. 

Rich Bennett 8:51
But yeah. 

Pete A Turner 8:53
Isn't that enough? I thought, doesn't that prove it? I know what I'm doing. 

Rich Bennett 8:59
And the funny thing is because you drop what five episodes a week, right? 

Pete A Turner 9:04
Yeah, yeah. Yeah. Often. 

Rich Bennett 9:05
Monday. 

Pete A Turner 9:05
Yeah. 

Rich Bennett 9:06
Yeah. And it's, I just celebrated my 750th. And I was, but I was, when I started 10 years ago, I was only doing once a month. 

Pete A Turner 9:16
Yeah. Yeah. 

Rich Bennett 9:17
And then finally, I went to once a week and then finally to 3 shares a week. 

Pete A Turner 9:22
Right. 

Rich Bennett 9:22
It's a lot of work. And a lot of people don't realize it. 

Pete A Turner 9:25
Oh my gosh, it's so much work. Yeah. Yeah. And like when I say I've got 2000 and really well over 2000 episodes now, it's like am I making that number up? But then you just said, yeah, I started out once a month and once a week and then three times a week and I'm at 70. Yeah, yeah, you know what? It really is 2000. It's it's so crazy. The amount 

Rich Bennett 9:45
It 

Pete A Turner 9:45
of. 

Rich Bennett 9:45
is. 

Pete A Turner 9:46
It takes but also the amount of work we've done. And then but I just know this is going to be true. But the way that. R show us positively and impacted our lives and my friends lives. 

Rich Bennett 9:57
Yeah. Yeah, which is important. And that's I think that's the greatest thing I love about is just how much more it has affected me, but other people listening. 

Pete A Turner 10:09
Yeah. 

Rich Bennett 10:10
And we were talking about earlier, you know, just saving the lives talking to people and when you have somebody contact you and because you more or less saved their lives or life or somebody else's because of somebody you had on your show. You would never thought that. 

Pete A Turner 10:28
Right. 

Rich Bennett 10:29
But it's true. It happens. 

Pete A Turner 10:31
Yeah. 

Rich Bennett 10:31
So when you started where you're doing everything yourself to production, the editing, everything. 

Pete A Turner 10:37
Yeah, I mean, for the most part, I started the show, but my good buddy, John, he's still part of the show, but it's my show now. You know, 

Rich Bennett 10:44
right. 

Pete A Turner 10:44
That's a happy agreement. And so I try to blow his mind whenever I can try to put him into. Because this is one of the great gifts that is like, hey, I'll say to him, remember that time we started that show. And then we had on, you know, real famous, you know, because that person's about to be on the show like let's say, 

Rich Bennett 11:02
right, 

Pete A Turner 11:02
a book, I skew, which there's a possibility that's going to happen. So I'll say to John, remember that time we invented that silly radio show thing and became a podcast. And we had ice cuban and they'll be like, you mother. 

I'll be like, yeah, and you're the host. Right. And so that's 

Rich Bennett 11:20
And 

Pete A Turner 11:20
what I love to do to John, you know. So I'll put him in the host chair and sit back here and tap the keys and do all that. 

Rich Bennett 11:25
Let your ass off. 

Pete A Turner 11:27
And enjoy the shit out of it. Yeah. You have the day we had on this, this, um, butcher, right? And I'm saying butcher. I mean, think of like the world's greatest butcher. And this guy's in that team picture, right? 

Rich Bennett 11:37
Okay. 

Pete A Turner 11:38
credible. And you don't get to get this guy. I got this guy because of my ridiculous show. And we were in San Francisco because that's by, by where John is that's by where the butcher is. And we went there and I sat back and I let John have at it. And it was incredible. And then we had this great night because not I, you know, we did it later after the butching day was over. And then he's like, now let's make some And you know, oh, yeah. 

Rich Bennett 12:02
beef. 

Pete A Turner 12:02
Because this guy, he's a wagyu, wagyu beef person. 

Rich Bennett 12:05
Yeah. 

Pete A Turner 12:06
And the Japanese come to him and say, hey, we have a new string of cows. We want you to be the guy who breaks it in America. Like that's how revered this guy is. And we got to go have so I put my buddy John in the host chair. And I'm thrilled for him. And I love to do that. I love to bring other people in and either haven't co-host with me. 

Rich Bennett 12:25
Mm hmm. 

Pete A Turner 12:26
I've got a next month. You know, I kind of know some of the crew from Little House in the prairie now because I'm like, 

Rich Bennett 12:31
my 

Pete A Turner 12:31
again, because 

Rich Bennett 12:31
oh my god. 

Pete A Turner 12:32
Right. And that's just ridiculous. 

Rich Bennett 12:33
Wow. 

Pete A Turner 12:34
Riches is all silly. Why are like how in the world that I build this? You know, I thought I was going to be carrying cable and Duluth Montana if 

Rich Bennett 12:40
that. 

Pete A Turner 12:41
I know a number of members from the cast of Little House in the prairie. So I'm going to have them on the show week after next and 

Rich Bennett 12:48
that's also 

Pete A Turner 12:50
a girl from a hometown way younger than me. She's like a young person in her 20s. And she's like, you know those guys. And I like, hey, you want to talk to him? And she's like, what are you talking about? That's not possible. And I'm like, you're going to come co-host this show. 

Rich Bennett 13:02
Oh wow. 

Pete A Turner 13:03
And so she doesn't even expect this to happen. And here's the thing is like, so obviously it's good for me because I get to have this pleasure by moment. Obviously good for this person, but also, this is why you do these things. The little house in the prairie crew that are going to be on my show, they're now connecting and vitalizing this younger audience. 

Rich Bennett 13:22
Yeah. 

Pete A Turner 13:23
you know, she's 

Rich Bennett 13:24
Oh, 

Pete A Turner 13:24
she's going to tell 

Rich Bennett 13:25
Mark, 

Pete A Turner 13:25
all of her friends. Oh my God. I met Nelly Olson and I, I met you know, so, because it's going to be those characters. Right. And it's going to blow her mind. And the crew are going to be like, hey, that girl's mind was just, and they know how to handle all that. They hand, 

Rich Bennett 13:43
yeah. 

Pete A Turner 13:43
Time. But now like it's just continues to paint dividends in a way that I find enormously 

Rich Bennett 13:50
valuable. Yeah, you're giving me ideas there, because I got several different co-hosts, but I think there's only one where I'll look at her and say, okay, I'm passing over to you, you run the show. 

Pete A Turner 14:01
yeah, 

Rich Bennett 14:01
And that's usually with people that are in recovery because she's used to that. I mean, that she runs a nonprofit doing that. But I liked, I mean, just Aww, man, Pete, Pete, you're giving me some ideas. I'm gonna piss some people off. This- *laughs* 

Pete A Turner 14:16
yeah, yeah. 

Rich Bennett 14:18
Especially my sister for throwing me under the bus. I can't wait to get somebody on her nose and robbing, okay, you're hosting it. I'm sitting back, I'm running the board. *laughs* 

Pete A Turner 14:27
Or like, I like to find two guests that are- I guess you would say contrary, but could have- 

Rich Bennett 14:33
Yeah. 

Pete A Turner 14:33
keep up with having a positive conversation. I did a good example as, uh, I had a second amendment episode where I had someone who's- who's a child died in a school shooting and he's- 

Rich Bennett 14:44
mm-hmm, 

Pete A Turner 14:44
pro two A. And then I had someone who is like the prototypical, you know, left coast, um, or east coast, upper, upper middle class, if not, you know, wealthy, blue blood kinda upbringing, and she's a lawyer and she's like, it's absolutely not, you know, community right. I don't know what the answer is, but I want to hear- 

Rich Bennett 15:04
right. 

Pete A Turner 15:04
You talk it out in a way that was rational and- and reason, 

Rich Bennett 15:07
have a conversation. 

Pete A Turner 15:09
Yeah, yeah, yeah, yeah, because we need more of that, not less. 

Rich Bennett 15:11
We do. 

Pete A Turner 15:12
And they were both respectful to one another, and- and they really- they really did a great job because these are real people trying to really sort of thing out that as much as we believe in our beliefs, it's this is the way it is. 

Rich Bennett 15:25
Mm-hmm, 

Pete A Turner 15:25
person who's just as rational, just as reasonable, saying, I think it's this way, you're gonna have to say, you know what? I don't agree, but I don't think that you're crazy, and I- I hear you 

Rich Bennett 15:35
yeah. 

Pete A Turner 15:35
talking and I understand why you come from that point of view. And it's okay, it's okay to disagree on this, you know, we don't have to solve that equation. We can withstand the unsolvable nature of 

Rich Bennett 15:46
Mm-hmm, 

Pete A Turner 15:46
abortion, but by simply talking to people on both sides, like, oh, actually, I don't think all of this, I think this, and you're like, well, I'm only this far away. I think we can handle that. 

Rich Bennett 15:56
Yeah. 

Pete A Turner 15:57
And that's one of the great things about our shows too is that you can relate- you can get good at relating to people in a way. And so I like to have two, um, two guests, two hosts, whatever to create a positive triangle conversation. My favorite thing is to have going, and I sit back in the rocket chair, way back here, and I just let them rock. my favorite, it's my favorite thing. I go to the Vinh School, he's School of Broadcasting, I just 

Rich Bennett 16:19
It's 

Pete A Turner 16:19
shut up, and I let- when I get that guest in a canter, I'm like, let him can't turn, I just sit back. 

Rich Bennett 16:26
I love that idea, because I mean, the thing is, you know nowadays, you don't see a lot of shows like that. Where they let that happen, but the other thing is it's just having two people and I like the idea of two people. One for each side. Because 

Pete A Turner 16:43
Yeah. 

Rich Bennett 16:43
if you have more than, you know, like even three from one side and three from the other side. 

Pete A Turner 16:49
Yeah, it's chaotic. 

Rich Bennett 16:49
They're, yeah, they're going to try to overtalk one another. 

Pete A Turner 16:52
No. 

Rich Bennett 16:52
Um, but man, you're God, man, you're giving me ideas already, holy cow. 

Pete A Turner 16:58
Well, we've been around, you and I both have been around the block, you know? 

Rich Bennett 17:01
Yeah, but I've never that. And I'll, and here's why, because my sponsors, my sponsors don't want me to get political. 

Pete A Turner 17:09
Yeah. 

Rich Bennett 17:09
Which is the only reason I really haven't done, I mean, I've done some, I've had some guests all where it got closer. Like I had the local share where you're talking about ghost guns. 

Pete A Turner 17:18
Mm-hmm. 

Rich Bennett 17:19
You know, 

Pete A Turner 17:20
Yeah. 

Rich Bennett 17:20
um, but other than that, um, no, it's- I that. Oh, yeah, yeah, yeah. I get me. You're, thanks Pete. You're giving me homework already, man. 

Pete A Turner 17:32
And I'm telling you. Just one of that. So because we have shows that are, like, we're not trying to do this. We do this, right? Like, 

Rich Bennett 17:40
yeah, 

Pete A Turner 17:40
active production of things. We can develop, and look, I'm not great at all of it. There's all kinds of areas. How do I improve this? How do I improve that? 

Rich Bennett 17:47
Mhmm. 

Pete A Turner 17:47
And I love when I get folks that don't know anything about our business and they try to tell me how to improve my show. And okay, that's all, you know, you're an adorable, precious little baby. There's already so much going on. Um, are you going to kick in money to help provide the capacity? No. Okay. Well, then let me do the big pile of work that I'm already doing. My plate is. 

Rich Bennett 18:06
Yeah. 

Pete A Turner 18:07
This is a big thing for folks trying to start a podcast. I know you want the dream, like I see VW bus and I'm like, that's a dream machine. I want to get in that thing. I want to go, I'm going to camp. I'm going to go to the beach in it. It turns out I don't actually want one of those things. I just, I just love the dream that, you know, or go to REI. Man, I want to go on every adventure when I go to REI. But the reality is is, is I do what I do. And that's it. And I don't have a whole lot of room for REIing in my life. Right? It's not that REIing is bad. But I don't need a high end downhill mountain bike. You know, it's purpose 

Rich Bennett 18:39
Yeah. 

Pete A Turner 18:39
built to go fast and as much as I want to, as much as I feel that pull. And so podcasts are dream machines. And we get lost in the dream. But the reality is, you have to, and I use swimming as my analogy for this, a lot. You have to get in the pool and you have to go swim laps and swim in a mile. That's table stakes. So if you don't 

Rich Bennett 18:58
yeah. 

Pete A Turner 18:58
think you're going to swim in a mile or podcast and you can get the table stakes, we'll then start smaller and just start once a month, you know, and put out a terrible show and be embarrassed at how bad it is. 

Rich Bennett 19:10
And don't delete 

Pete A Turner 19:11
Yeah, right. Yeah, right. And let it be out there and just 

Rich Bennett 19:13
it. 

Pete A Turner 19:13
get better and better or don't or cancel it and be like, you know what, I'm not going to do that anymore and just know that, hey, that's not my business. And maybe one day that'll change and it will be your business and you get back into it. But then you'll be focused on it in different way. Don't feel bad about not starting it. Don't feel bad about quitting. Don't feel bad about it. Not working out the way you wanted it to work out because none of you didn't know where this show would be 10 years ago. You didn't know. I didn't know. And we certainly didn't know when we got our goofy, you know, mass con degrees, right. We never thought we'd be doing this. And I love this. This is great. 

Rich Bennett 19:46
All me too. 

Pete A Turner 19:47
That's the biggest advice I give to anybody is like, if you don't have time and money, then don't start a podcast because it costs both of those things. And you can, you can do it for free. But it's way more times. 

Rich Bennett 19:58
And you know that nothing's really free either. 

Pete A Turner 20:02
Nothing's free. 

Rich Bennett 20:03
I mean, and I, because I see that a lot, you'll see a lot of them will start a podcast and they'll go on one of those free services that usually puts commercials in during your podcast. Then they have that question, well, how do I monetize my podcast? It's like, well, first of if you're going to go out there and get sponsors, get off the free platform. 

Pete A Turner 20:26
Yeah. 

Rich Bennett 20:26
Because to me, that's a slap in the face to the sponsor. The latest thing a sponsor wants to hear is, especially if if it's a horse ride at it and it's baked in, 

Pete A Turner 20:37
yeah, 

Rich Bennett 20:38
all of a sudden that ad is interrupted by an ad from that free service, which we all know that happens. And yeah, you don't want to do that. Do you do you feel that a lot of people that are getting into podcasting, especially the ones they give up so quickly, they're not putting together a plan almost like a business plan? 

Pete A Turner 21:04
You know, let me back up for a second. I want to answer that question. So don't let me lose track of the 

Rich Bennett 21:10
plan. 

Pete A Turner 21:10
business 

Rich Bennett 21:10
Okay. 

Pete A Turner 21:11
But when folks talk about monetizing, and I probably going to do a video like this for Alex before the pod. By the way, anybody wanted to start a podcast, get on podmatch. 

Rich Bennett 21:23
Yes. 

Pete A Turner 21:23
I've tried all these things and I am saying that I'm not getting paid to say this. Podmatch is the rocket fuel that might make a difference in somewhat because there's resources in every direction. There's all kinds of stuff and they're glad to build a new tool. We haven't got it set up yet, but next quarter, Alex and I will have a meeting about something that I think might help improve podmatch for me and for him. So we'll see how that goes. But podmatch is really it's rocket fuel. When you want to find out how to monetize your podcast, you cannot say these words to me. I can't stand to listen to myself. I can't stand to see myself on. You don't get to say that. How 

Rich Bennett 22:05
Yeah. 

Pete A Turner 22:05
if you can't take you exactly then why am I going to take you like if you're not going to work to be professional and if you're already professional and you can't watch yourself. Okay, that's a different story, but we're talking about someone who's starting out. You have 

Rich Bennett 22:18
Mm-hmm. 

Pete A Turner 22:18
to. yourself so you can slow down. I know every word I'm saying. I'm hearing it as a producer right now. So you're not just I'm not just blah, blah, blah, blah, blah, blah. I'm talking by design, but it looks like it sounds like I'm not and right now my voice is deep here in my chest, deeper now, right? But I get really excited. I can talk up in my I know every second in my show, what I'm doing. And so you don't get to monetize until you master these basic things where you understand the language you're going to if I say a swear word, it's never on accent. Never slips out. 

Rich Bennett 22:49
Right. 

Pete A Turner 22:49
always by design. When I flip someone off on camera, it's always a design because I'm being funny are impactful, 

Rich Bennett 22:56
It's 

Pete A Turner 22:56
right? And that's that's what it takes to get to the point where you can again, I talk about table stakes. Can you swim a mile? Right? Can you podcast reliably show up on time, do a good product, exchange value for your guest because you've got to keep track of three things. What is the show need? What is the guest need? And what is the audience need? And if you aren't clocking that as you're talking, because this is exactly what I'm doing now. Then you can't grab other people's money. You haven't earned it yet. You've got 

Rich Bennett 23:25
Right. 

Pete A Turner 23:25
the competition level, you're competing against Jason Bateman. right and you might be like well I'm not gonna be getting it yes yes he's taking attention and he's hyper famous and he has a show so all those people that love Jason Bateman are not coming over to your show and the reality is you got to accept this 8 billion people are not going to hear your episodes 8 

Rich Bennett 23:46
right 

Pete A Turner 23:46
right so you cannot do this to get famous you cannot get money if you aren't willing to accept these truths and if you are gonna get money it won't be for long because someone's gonna be like hey there's no return here you have to figure out where the value is and money falls subordinate to value and if you can trade value money will show up 

Rich Bennett 24:06
it 

Pete A Turner 24:06
I promise 

Rich Bennett 24:07
yeah and back to the business playing part even though that's part of it 

Pete A Turner 24:12
yeah yeah okay so I think if you're starting out don't write a business plan just get good at getting in the pool just get good at swim in 10 meters can you swim 10 meters can you can you feed your show seven days a week no I can't okay how many days can you feed your show and I buy feed I mean like can you spend money can you spend time on I have three days a week okay how much time each day and you can grow from there right but let's just say it's it's I've got 20 minutes a day after my kids go to bed and before I actually wipe out and get too tired I'm gonna put 20 minutes a day and I'm like oh you know what I'll do 30 okay great well see if you can do three days this week did you do it no I didn't all right well let's see if you can get the three days that's where you start before you ever need to build a business plan because a business plan is reason to not do anything now that's the person who's just getting started if you're a lawyer if you're a professional if you have a business if you have a tie to some kind of business niche different conversation different conversations so and I would say the before a business plan is why are you doing not like I'd watch your why know I specifically why are you doing this and it can't be I need to spread my message that is for you that is not for everybody else 

Rich Bennett 25:25
right 

Pete A Turner 25:26
so why are you doing this well because I'm a lawyer in a niche market and I think that if I wills and trusts I'm a will and trust lawyer and I want people to be able to understand the values of wills and trusts so I'm gonna do this thing and I'm gonna teach people about wills and no matter where they live that kind of thing okay great you know and that is going to what well it's for the greater good don't do that then then don't go on other people's shows and talk about wills and trusts go be it become a guest but if you're saying no I'm gonna bring other lawyers on and I'm gonna get this the wills and trust Association of America to kick you in $5, 000 a year for me to do this then okay that's a business proposition now maybe you're gonna do a plan but in between there are those seams that's where shows are borne and that's where they evolved to become something else and then you can think about what the business plan is and then you can think about monetization because you're talking about a professional thing and by the way if you're a lawyer ring and doing that you need to hire a producer 

Rich Bennett 26:26
to 

Pete A Turner 26:26
you need 

Rich Bennett 26:27
someone 

Pete A Turner 26:27
like Richard myself to go here's what we're gonna do because you don't the thing you know about rich and p is that we know how to produce so buy some of our time at that age sheep and then we'll help you get over all of the hurdles that stop everybody else and again that goes into your business plan so this is going to be a cost center and to you figure out what the value of the show is and it probably isn't an audience because that's just so rare you can't count on it but are you connecting people to resources are you meeting the kind of people you need to meet in terms of professional or b2b or whatever it's going to be are you are you are you doing these things that I'll have value in it then yes now I'll write a business plan and say this is what I do this is where the value is and this is why I'm gonna do it and this is how I'm gonna and this is how then you can have a plan otherwise there's just I don't know for my my thoughts Rich it's just too much speculation on what the future is going to be you don't even know if you could turn the mic on and show up five days a week 

Rich Bennett 27:24
or three days a week right oh yeah and you definitely gotta do that actually I want to go back to the beginning 

Pete A Turner 27:32
sure 

Rich Bennett 27:33
just so especially for those that want to get into podcast and understand because people listen to your show now they're like there's no flaws I mean this is perfect but we mentioned back going back to those first episodes what was biggest struggle when you first started compared to now 

Pete A Turner 27:54
yeah no I mean it's so long ago right 

Rich Bennett 27:57
and 

Pete A Turner 27:59
maybe you'd have an answer I was already pretty good at this right and so I had to learn what professional was and I didn't know I know there was no way it's you really know there was no one around 

Rich Bennett 28:09
me 

Pete A Turner 28:10
keep in mind like I had I've always wanted to have a talk show and as a kid I would play talk show so I I had a lot of development already and then when I got my 

Rich Bennett 28:21
but 

Pete A Turner 28:21
degree I set up a talk show. I've had a lot of practice, and then I was a spy, which is really just a walking dangerous talk show. I'm just talking to people. I understand who they are, what they do. So I had a lot of skill in how I interviewed, because I've just done it so much with so many people, and so many all that. So that part, I didn't need a lot of honing, but I did learn over time more about the very top end of what a great interview sounds like, right? And I'm always critical of myself, and how I do things, and I realize I should shut up more, and always other kinds of things in it. But I know what those things are. I didn't know what those things were. I knew I was good enough, but I didn't know how to get to be a top tier, and I didn't know what top tier. Like Dave Letterman is a great interviewer. Oh, sure, of course, like he's done a zillion of them, you know, of course, but why is he good? Well, he gets the guest to say things, oh, anybody bad can just make you know, what does what are the hallmarks of greatness? And then which of those tools do I have in my bag, and which of those tools do I use the most, and understanding that I didn't have that when we 

Rich Bennett 29:33
started. 

Pete A Turner 29:33
first 

Rich Bennett 29:33
Yeah. Well, I glad you mentioned that because you always wanted to do a talk show, I was the opposite. When I was in radio, I was a music DJ, I didn't like talking to people. 

Pete A Turner 29:46
Yeah. 

Rich Bennett 29:47
And when somebody suggested this, I'm like, really? It's like, okay, I got used to talking to people from being in sales and DJing in the night clubs and everything, but yeah, I was completely different. So I don't, I produced talk shows on radio, but I never was talking. 

Pete A Turner 30:09
Right. 

Rich Bennett 30:09
I was talking up the music, that was it. And that's a big difference. A huge difference. We're, are you compared to when we started? What do you think is the biggest change in podcast now besides video, of course? You're listening to the conversations with Rich Bennett. We'll be right back. 

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Pete A Turner 31:28
Oh yeah, yeah. Video probably is the biggest thing. But the other big change is, well, the bar has been changed. We talked about this earlier. 

Rich Bennett 31:36
Yeah. 

Pete A Turner 31:37
If the bar is as low as you want it to be and anybody can build a media company. I have a media company. Not that great. But I have a media company. And so you can do anybody can do this. You don't have to have 40,000 watts of power blasting out of the 

Rich Bennett 31:55
Right. 

Pete A Turner 31:55
Midwest talking to 17 different states. You don't have to share the kill with anybody else. If you can sell your own ads, you get to keep all that money. 

Rich Bennett 32:05
Yeah. 

Pete A Turner 32:06
That's incredible because there's a lot of companies that will they get. It's not just numbers. It's not just numbers, man. This is the big thing. What are your ratings? What do you get? Well, I have a thousand people that are dying to give me money. I'm just saying this 

Rich Bennett 32:22
is an example. 

Pete A Turner 32:23
They're dying to give me money each month. Do you want access to them? They're heavy readers. I'm going to every time you come on my show, I'm going to sell books, every single time. Right. If I can say that and I've got book clubs built on, always other things. Well, I can a lot of money because I'm talking to a very specific niche of people. 

Rich Bennett 32:44
Right. 

Pete A Turner 32:44
And I can say, "If you come on my show, yeah, you're going to sell books." But in fact, why don't you buy an ad and we'll lift up this episode because that hundred bucks is only going to help sell even more books. So maybe you sell five books today. And this doesn't sound like a lot, but an author will take $5 or five sales in a minute. 

Rich Bennett 33:02
Oh, yeah. 

Pete A Turner 33:03
I'm going to go speak for an hour and sell five books and I'm sitting on my couch and my, "Oh, hell yeah. Let's do that." Right. Now I'll spend another hundred bucks. Basically, give all that money back or maybe that plus sum and then have... 10X the number of people here that episode thousands of people well, yeah, because now I'm also I'm not just I'm not just marketing for Reach to sell books now I'm marketing for awareness and more and more people are gonna exist and then when you do that and You someone searched for you know rich Bennett well all the other rich Bennett's become subordinate 

Rich Bennett 33:37
right and 

Pete A Turner 33:38
And you rise up and so now you're trying to sell your book and that one little hundred-dollar asked it all three of these things And it largely was paid for by my show even though a hony sold photos books There's a lot of value in those five books that were bought and oh by the way the book club actually just bought 12 Because 12 dudes are in that book club and they love books like that And oh and by the way and so there's all these by the ways that start 

Rich Bennett 34:02
have 

Pete A Turner 34:02
to 

Rich Bennett 34:02
Mm-hmm 

Pete A Turner 34:03
and you realize there's a field of value And that you can get that wasn't possible 30 years ago to create that reliably book clubs were completely independent from the media company right I mean, maybe some of them had those book clubs, right, but they weren't intimate like they are now where it rests friends Who decided to build their own book 

Rich Bennett 34:21
club? Well, and the other thing with that especially with authorpreneurs and I tell this to authors that are coming on or even authors that Should be on podcast and for some reason they're not One of the things they don't understand as let's say Compared to radio or TV If they go on radio or TV or when they do it and they pitch their book It's seen unless somebody deviars it or whatever is that a thing now? You know records it saves us somehow. It's seen that one time Come on your show or my show or any show and you pitch your book 

Pete A Turner 34:59
Yeah, 

Rich Bennett 34:59
you sell those five books, but guess what even five years 10 years from now somebody hears that episode They made by your book again And that's something that authors don't know you got to keep selling them Even years down the road. It doesn't matter. All right, I'm gonna like this question because this is a question one of my co-hooves They has to be uh the other night for our 750th and it threw me off um 

But what for you 

Pete A Turner 35:28
Hmm 

Rich Bennett 35:29
what was one of the biggest as I don't want to say just like he did When you're during your podcast What was one of your biggest holy shit moments 

Pete A Turner 35:39
Hmm 

Rich Bennett 35:40
with a guest 

Pete A Turner 35:42
Well, it is a bunch of them. I mean when you 

Rich Bennett 35:44
That's what I said 

Pete A Turner 35:46
It's like you know 

Rich Bennett 35:48
There's 

Pete A Turner 35:49
so many, but there's some that I've repeated quite a lot and and I'll repeat them constantly because they are big lessons 

Rich Bennett 35:55
and 

Pete A Turner 35:55
and 

Rich Bennett 35:56
Yeah, 

Pete A Turner 35:56
do you trying to communicate it sometimes you have to up the amount of times So when we first started we had a guy and him very famous person a guy named sly stone on the show. He 

Rich Bennett 36:08
he uh 

Pete A Turner 36:08
passed away Yeah, 

Rich Bennett 36:10
Wayman 

Pete A Turner 36:10
and 

Rich Bennett 36:10
white oh, oh 

Pete A Turner 36:12
mind 

Rich Bennett 36:12
god never 

Pete A Turner 36:12
fly stone yeah 

Rich Bennett 36:13
stone. Okay, wow Jesus 

Pete A Turner 36:15
But fly stone passed away. Why no, 

Rich Bennett 36:18
mean 

Pete A Turner 36:18
I In a lot of ways sly stone is more impactful than sly stone, right? So uh these guys are comparable in terms of fame a lot of us in the modern world don't realize it But and here's the thing you say about sly stone is the people who copied the people who copied the people who copied the people who copied the people who copied the people copied Sly stone 

Rich Bennett 36:40
All 

Pete A Turner 36:41
of the modern music his fingerprints are on 

Rich Bennett 36:43
everything everything 

Pete A Turner 36:45
everything and He was a and I say genius. I'm not talking like regular level genius. He's the kind of god touched a genius Like like sly stone's brother Frank who God met both you can do music And he's like I had a miracle and I can do music. I never Just could do it right. So that's like sly stone and so sly has this Stream of music always flowing through him and he had to get it out He had to capture it. It became like like this. Let's say like obsession, you know, 

Rich Bennett 37:17
Mm-hmm 

Pete A Turner 37:17
Crazy probably anyhow We got this show and we're doing pretty good. We're not even 50 episodes in and we've got sly stone in our show holy damn Yeah, and he says to us if my music isn't good enough. I don't deserve to eat Wow 

The stakes are higher than I realized because there's a lot of sly stones out there You think about like Barry bonds Barry bonds wasn't known as a cuddly loverable guy because he was Fixated on hitting the ball and if you can't maintain that Doesn't matter. That's fine. You can still succeed But your peer is your peer is out there doing it Mike Tyson I 

Rich Bennett 38:00
Uh-huh 

Pete A Turner 38:00
got out of bed because I knew the other guy was training right now whether he was or not didn't matter But Mike Tyson was and he got up and he trained And so when you say I'm all in um Df cable. Yes. I spend 10 hours a week watching TV and McDonald 

Rich Bennett 38:15
in 

Pete A Turner 38:17
are all your credit cards maxed out, you don't know how to pay your next bill, that's closer to all in. 

Rich Bennett 38:22
Yeah, 

Pete A Turner 38:22
You know, and I'm not saying you have to be reckless, but I'm saying that someone out there is playing at that level, where they won't eat because I have to work harder, or I have to make more money, you know, whatever it is, and they will put themselves through the ringer to 

Rich Bennett 38:38
yeah 

Pete A Turner 38:38
get, and everything's a, every single thing is a competition. And so when you think about that, whatever is left after that person consumes that part of it, you're welcome to the other stuff, but there's another ravenous person out there, who's desperate for that thing, to the point of ruining their lives, they will go after 

Rich Bennett 38:56
it. 

50 episodes in and you had sliced, though, 

Pete A Turner 39:02
but we had connections, we have networks, you know? 

Rich Bennett 39:05
Right. 

Pete A Turner 39:05
Yeah, yeah, yeah, we... 

Rich Bennett 39:08
Oh, man, all right, and that's good. There's another question that people always ask. So before pond match, how did you get most of your guests? Because you've had some big guests on there. 

Pete A Turner 39:21
Tons of things. Yeah, they get big guests all the time, 

Rich Bennett 39:23
Yeah. 

Pete A Turner 39:23
and, and you know, 

Rich Bennett 39:24
and even throw them in the host or the co-host seep. 

Pete A Turner 39:27
Oh, yeah, no, listen, I've had famous people sit in this co-host, I have, I'm done. 

Rich Bennett 39:31
Yeah, I know. 

Pete A Turner 39:33
One of the things that you have to realize someone who's doing media is just going to do media. And so 

Rich Bennett 39:40
is 

Pete A Turner 39:40
the devices don't ever borrow dough. Just ask, and get better at asking, of course, but just ask, because people that say yes are going to say yes. And there's been so many times where I've reached out to someone, and they said, "Oh, you know what? We just had a meeting of the day and decided that podcasters are going to be the thing that we do." You're the first one to ask. And it's like, bam, booked, you know, 

Rich Bennett 40:03
bam. 

Pete A Turner 40:04
Yeah. Yeah, yeah, yeah. But my show is so established now that it really, for the most part, books itself. Like, 

Rich Bennett 40:11
Right. 

Pete A Turner 40:11
I use pod match, and I force myself to crowd my schedule out with pod match people because I find value in that. I didn't have, I would still have five guests a week, I can either check you and someone say, "Hey, let's do an update." And they'll say, "Yes." Or someone will reach out to me and say, "Hey, can you have someone so on?" And I'll say, "Yes." And so I just churn through this inflow of guests that are there. And that all came because I asked people. So I still can't say yes if you don't ask them. 

Rich Bennett 40:43
Exactly. Yeah, and if they say no, so 

Pete A Turner 40:49
what? So you're 

Rich Bennett 40:51
dropping five episodes a week. But how many episodes do you actually record a week? 

Pete A Turner 40:59
Almost all of my shows go out live now. 

Rich Bennett 41:01
Oh, wow. Okay. 

Pete A Turner 41:03
Almost all. But sometimes they don't. Like I was going to do a show this morning and the timing just didn't work out. I might have banked that one because I'm going to be on the road. It's probably not going to produce any live there. I might, right. But I also, I've done enough that I don't have to be crazy it. So when I travel and I've got my all my gear, it fits in my backpack. So wherever I go, you know, Sergeant Major is like, "You got to be portable, mobile, and deployable." 

Rich Bennett 41:25
about 

Pete A Turner 41:26
Come on, Bennett. You got too much gear. You can't go with it. You're like, "All right. So 

Rich Bennett 41:32
it 

Pete A Turner 41:33
has all my hits. My backpack has all my stuff in it. I can set up a three-camera shoot anywhere in the world." And that ability to do that, man, it's creating some really awesome opportunities. But the opportunity sometimes is just to... Like if you went, if I came out, wherever it part of the country we are, and let's say I'm in your neighborhood, and we get together, "I'll have my gear." And we probably will say, "Should we do a show?" And then we'll decide. You know what, no, we're gonna pop pops and we're just gonna take it on the deck and let this moment be the moment. And we're not gonna share that moment. So I, in that case, I'll probably always have a show and reserve that I can put up. 

Rich Bennett 42:14
couple 

Pete A Turner 42:14
And I got a 

Rich Bennett 42:15
of... Right. 

Pete A Turner 42:16
That I have to do some editing on. And I haven't gotten to it because I'm busy enough that I don't mind having that episode sit there and kind of being evergreen and coming out whenever. Like I've got this one with this older lady, very famous, and you know she had a bit of a cough, because she's in her 90s. And so I'm going to do the work of lazing those coughs out. And... 

Rich Bennett 42:35
Oh, wow. 

Pete A Turner 42:36
So that she looks and sounds the way she deserves, you know? And that just takes more time, right? So almost all the rest are all live the second I do 'cause I just don't want to spend any time in post of 

Rich Bennett 42:51
them. Something else you just said there, which I believe is very important in a lot of... I don't want to say... Well, podcasters don't understand it, but I also think a lot of people that go on to podcast don't understand it. Explain why it is so important when you get on to a podcast to remember that evergreen. Part, because you'll have somebody to come on and now you do it live. That's different. 

Pete A Turner 43:16
Yeah. 

Rich Bennett 43:16
But like with me, I mean, I'm recording 3 to 3 to 8 episodes a week. 

Pete A Turner 43:22
Right. 

Rich Bennett 43:23
And people will come on and start talking about an event that's coming up this weekend. 

Pete A Turner 43:28
Yeah. 

Rich Bennett 43:29
Yeah. So explain how important whatever, I guess tell the listeners whatever green is to because there are some podcasts that don't know that believe it or not. 

Pete A Turner 43:37
Yeah, yeah. Evergreen is just its stuff that is evergreen and so it's always relevant. So I might have a show that we talk about these reallyいます conflict and so that's not evergreen because that conflict is always in flux. Sometimes 

Rich Bennett 43:50
But you could 

Pete A Turner 43:51
when 

Rich Bennett 43:51
do 

Pete A Turner 43:51
we've done 

Rich Bennett 43:51
live too. 

Pete A Turner 43:52
yeah, oh yeah, right. Yeah. So there's times where while we're live and we're talking about the current situation of the current situation has changed. I mean, 

Rich Bennett 44:00
happens. 

Pete A Turner 44:00
that 

Rich Bennett 44:00
Yeah. 

Pete A Turner 44:01
That happens. So that's not evergreen content. Now, within that show, there might be evergreen moments, certain thoughts or 

Rich Bennett 44:07
what. 

Pete A Turner 44:08
But that's not every green content so every green content is us talking about right now, like just the state of podcasting. There's some non-evergreen things that maybe Jason Bately hit by a car on 

Rich Bennett 44:18
around. 

Pete A Turner 44:18
who will be 

Rich Bennett 44:20
maybe 

Pete A Turner 44:20
But 

Rich Bennett 44:20
we'll bring back ghost arc. 

Pete A Turner 44:21
Yeah. Yeah. He'll say, I'm busy. I'm not doing that stuff anywhere. So maybe that happens. So those elements wouldn't be every green. But the principles, the ideas of like getting the pool and swim. Can you, you know, table stakes, you know, all that. That's all evergreen content. You can always publish that and that's a nice thing about that as you can go back and they call it arbitroging. You just reach back in time and just go, I'm going to republish these things because guess what? 8 billion people haven't seen it. And so I'm going to go back and play. Here's a classic radio shows. Do this. You know, rich is going to be on vacation. So we're going to play a best of for the whole week and someone does a compilation. How it's turned all the time. We used to do that kind of thing. So that's evergreen content. You can just play it again. It's just going to be great. When how it's turned interviews Pamela Anderson, it's just going to be great. And so you can play it over and over again and and it'll fill that hole. And also in this case in the modern sense. It'll have a new life and generate revenue. And sometimes that stuff goes viral again 

Rich Bennett 45:19
the 

Pete A Turner 45:19
or 

Rich Bennett 45:19
yeah, 

Pete A Turner 45:19
for I've had an author on my show who wrote a book about World War Two and he did okay. He's professional book writer. It did okay. And then something happened. And that book went bestseller again. Years after he wrote it because it 

Rich Bennett 45:33
wow, 

Pete A Turner 45:33
became relevant. And that's evergreen content. You can always write about World War Two. It's always going to sell. And then sometimes it goes crazy and sells really well long after he wrote it. That's the essence 

Rich Bennett 45:45
of every. You're doing, or I believe you're doing something else or getting ready to Or if you're already done it. And this is something that some of my co-hosts want to do as well. Aren't you or did you take the podcast on the road? 

Pete A Turner 46:00
Oh, yeah, I do that. I do that quite a bit. 

Rich Bennett 46:03
Really? 

Pete A Turner 46:03
Yeah, yeah. That's all part of that portable, mobile deployable thing. So 

Rich Bennett 46:07
the backpack thing 

Pete A Turner 46:08
yeah, 

Rich Bennett 46:08
that, 

Pete A Turner 46:09
yeah, 

Rich Bennett 46:10
yeah, 

Pete A Turner 46:10
So 

Rich Bennett 46:10
yeah. 

Pete A Turner 46:11
like when we, I don't know, but they're talking about the butcher. We had this butcher on 

Rich Bennett 46:14
Yes, yeah, for 

Pete A Turner 46:15
So 

Rich Bennett 46:15
sure. 

Pete A Turner 46:16
yeah, I mean, that's if I go up north, I'm going to I'm going to grab a show from somebody. You know, and I'm going to sit in their house or in their business or whatever. Yeah, we're going to have a great conversation. So my show is always trying to be on the road. Like this isn't practical for us to be on the road here in this case. But if I'm coming to your hood, I am going to have my year like and we are going to have a discussion. I do we want to do a show. And then yeah, we'll set it up. I've got a couple more live ones lined up. I'm in England next week. Oh, 

Rich Bennett 46:43
wow. 

Pete A Turner 46:44
If I if I have the opportunity and I will, I'll be able to find someone to talk to him and it can. Here's the thing is it can be anybody because of the nature of my show, very much like Joe Rogan's show, I can go to England and go to the whoever it's going to be. I'm going to be I'm going to be the worst state. So I go to the local church and I get the bigger and he comes on my show, that guy's going to be great. He knows how to talk to people and it's 

Rich Bennett 47:13
if 

Pete A Turner 47:13
going to be interesting. You know, so I can do we need an eight hundred year old farm. There's the farmer. I can talk to that guy. 

Rich Bennett 47:19
Oh, I would love that 

Pete A Turner 47:21
right? Yeah. And so I get to I get to do whatever I want. And I don't care if any boss finds it interesting. I don't want to talk to the vicar. I want to talk to the butcher. I don't want to talk to these incredible people because here they are and they've done it. 

Rich Bennett 47:35
Yeah. 

Pete A Turner 47:36
And they're doing it in real life and that to me is fascinating. The human condition is fascinating. 

Rich Bennett 47:42
I'll never forget it was a couple years ago. We went to New Orleans. First time I've been there. And I wanted to take my equipment so bad, but we were going down for a wedding. I was told I wasn't allowed to. I would have I would have missed a wedding because just all the people I've met there. I just wanted to sit down and record with them and talk 

Pete A Turner 48:04
Yeah, 

Rich Bennett 48:04
and you're right. It's I'm gonna have to start doing that I'm gonna just have to start carrying my equipment with me because you do you meet fascinating people everywhere and it's like Oh my god, I really want to hear your story. 

Pete A Turner 48:17
Yeah, 

Rich Bennett 48:18
yeah, I wish I had my equipment and sometimes it's hard to to make that um to schedule something for them to actually come on gotta take that moment and do it 

Pete A Turner 48:29
Yeah, yeah, and remember portable mobile deployable, these are the keys. So yeah, like are you willing to get in your truck in your car on a plane, on a boat, on a train, whatever it's going to be and go to that person, you know, and you don't really have to know who that person is Who is the mayor of this town? Perfect. 

Rich Bennett 48:47
Mmm-hmm 

Pete A Turner 48:48
And that person you're gonna say I want to find the most interesting person in this town after I talk to And they're gonna say, oh yeah, of course I'm the most interesting But you should also talk to so-and-so they're a world famous author. They live here. I'll call them for you so now um their guest They're booking me talent. It's gonna happen. 

Rich Bennett 49:05
you 

Pete A Turner 49:06
Always does 

Rich Bennett 49:06
Mm-hmm 

Pete A Turner 49:06
always happens And they're gonna show me the best thing about in this case, Dorset Right? They're gonna show me the very best things about Dorset didn't tell me all about the history You've got to talk to so-and-so He's so interesting he tells the best stories. They will tell me who to go talk to and That person's gonna sit down and maybe want to show maybe not maybe I just have an incredible experience The show kind of becomes an auxiliary thing So if if we decide to do it we do it if not whatever. I'm gonna be in London as part of this trip and Again because of who I am and who I've met and how these things work You have to talk to so-and-so They're amazing. They're a genius. No one ever gets the book him But I know him and so he'll do it And so I've got this guy lined up. We were gonna do a shoot today. It didn't work out timing wise. So Um, if we get the show done before I leave when we try to do it tomorrow then great. It'll go out But now we'll be connected because we did the show he knows more about me and when I get to London I'm gonna be his guest in London. Oh 

Rich Bennett 50:05
Wow 

Pete A Turner 50:06
and he's gonna He's gonna It's gonna what would you do if someone popped into town like I you know, we have the best conversation Don't be like let me show you everything and we're gonna run around eat, drink, me, talk, go all these things, right? And that's what happened when you take a show on the road is you become their guest and 

Rich Bennett 50:25
Right 

Pete A Turner 50:25
when you have them on your show is your guest There is like How can I you know do more how can I be a better and here's the thing about this is a secret insider hyper forget pros This is deep pro tips Learn how to become a good guest yeah Not on shows. Yes. Of course that but just learn how to say yes like when someone if I went okay Only be an example. Okay, so I go out and I go see rich face to face. I'm in richest house And he says uh, hey, let's go grab some lunch. We go grab some lunch and when rich goes to grab the bill I'm going to let him because of course he's going to buy me lunch when I'm in his hometown Hey, we're gonna go to mabels and You got to get the the crab Bluey alright and I'm gonna do what he says because it's his turf He knows what's going on and he's like and I'm getting the bill right that's how you do this And it's that because you're free loading it's you're allowing somebody else to be great You're allowing them to be a host and when that happens man your show does it cracks open in a way That is uncommon to to learn how to work in someone else's space so they're comfortable and they're showing you the very best of what they've got It's it's it's an enormous value. It's it's huge Yeah 

Rich Bennett 51:38
I you said crab bluey which I have no idea what the hell that is but now I want to try it So 

Pete A Turner 51:44
Yeah, 

Rich Bennett 51:45
If you ever make it out here to Maryland 

Pete A Turner 51:47
You got it 

Rich Bennett 51:49
Look me up because I'm going to show you what crabs really 

Pete A Turner 51:54
like 

Rich Bennett 51:54
taste 

Pete A Turner 51:54
see what I mean. This is the example, right Hey 

Rich Bennett 51:57
Yeah You can't go wrong with Maryland steamed crabs 

Pete A Turner 52:00
No of course not right like if I go to Philly and I want to get a cheesesteak I know I'm not going to Patten Genos you know like someone if I'm there visiting someone from Philly I'll come on that's for tourists there's nothing wrong with those places But they're going to take me to their spot Right You know and by the way, 

Rich Bennett 52:18
they're oh 

Pete A Turner 52:19
They're 

Rich Bennett 52:19
yeah 

Pete A Turner 52:19
not going to make me biased they're going to back when we say and then he's like Robbie because Robbie runs that place or whatever and Robbie's going to be like you came in from California to have my Cheesesteak How'd you find out all because Paul 

Rich Bennett 52:29
come 

Pete A Turner 52:30
said to 

Rich Bennett 52:30
uh-huh 

Pete A Turner 52:31
It's on me But that is 

Rich Bennett 52:33
happen 

Pete A Turner 52:33
gonna And then you've got to figure out what you do with that. Okay, now I'm here Well, then I'm gonna come back Robbie later on. Let's do an episode of my show and talk about cheesesteaks 

Rich Bennett 52:42
Brilliant 

Pete A Turner 52:44
Everybody everybody everybody everybody loves this Everybody wins and you could never buy a cheesesteak again in Robbie's place Because who's Condor Robby and said what you do is fascinating. Let's talk 

Rich Bennett 52:56
about Wow All right, so because I'm looking at the time too. And I know you got things to do as well. But before I get to my last question, 

Pete A Turner 53:06
Okay, 

Rich Bennett 53:07
and look, Pete, I'm just going to tell you right up front. I may have said in the beginning, the door is open anytime you want to come back. Because we didn't even talk about the military. 

Pete A Turner 53:16
yeah 

Rich Bennett 53:16
And I mean, which I think is important, especially other veterans. And I said, they need to hear about how we're all out there for one another. But is there anything you would like to add before I get to my last question besides your website and everything? 

Pete A Turner 53:33
Yeah. I mean, if I'm a permutative thing, just go to YouTube and Pete A. Turner. My show is on there. I've got is Zillion Shorts, you know, so-- 

Rich Bennett 53:40
Yeah, you do. 

Pete A Turner 53:41
Something for everybody. And if I'm like a cup of tea, ain't fine talking to each other. All of this stuff works out the way it works out. And if I'm valuable in some other way, and you want to pitch me something, and I'm all about it, I have about this. If you want to produce an episode of my show, just tell me who you got. Let's go. Let's do it. My job is to say yes to these things. So the next time someone reaches out from the blue and like, Pete, how would you like to have on so and so, even if I don't know who they are, tell me who they are. Oh, OK, great. Yeah. Let's do it. Bam! Someone else just produced an episode from my show. How great is that? So if you want to do something, take a break at downshore.com, Pete A. Turner, and all the social medias. And I'm definitely glad to talk to whoever. So do it. 

Rich Bennett 54:21
This is not my last question. But we mentioned it briefly. Because as host, we get a lot of guests from PodMatch. 

Pete A Turner 54:30
Yeah. 

Rich Bennett 54:31
But you guest on other shows as well which a lot of people find you through PodMatch. Explain to the people listening how important it is to use something like PodMatch. Actually, not something like PodMatch to use PodMatch period. 

Pete A Turner 54:48
It's-- But I say it's rocket fuel. I mean, I mean that. You will become a better guest. If you use the courses that are on there, you will become a better podcast or a better guest. If you participate in the events, you'll become more closely aligned with your community. Just look at what Rich and I have done in this conversation. I've given him a lot of gain. We all do this for each other all the time. Maybe the things that I do won't work for you when you don't want to do-- that's fine. But look at all the value that I've tried to stop into this 

Rich Bennett 55:19
Mm-hmm. 

Pete A Turner 55:19
episode for anyone starting or who has the podcast. Now, if someone was to reach out and email me and say, hey, Pete, I want you to produce my show, wouldn't surprise me at all because that's what I do on PodMatch. PodMatch creates opportunities like this for people to talk and just whatever it is that they do. And they get better at it and better at it and better at it so that you're so tight, you're so good, and there are so many great guests. I just had a guy on the other day. He thinks Chris heard that he's from PodMatch. And he does AI and consulting in AI. But he is not like a pie in the sky. Like, it's going to do everything for you. He's like, no, it doesn't do any of these things. It does this. And if you do this-- well, so that guy-- and I brought my buddy Brad on, who's in the same kind of camp. And these guys had this real-class conversation about AI. And someone jumped on from LinkedIn and said, best conversation I've ever heard about AI. Best 

Rich Bennett 56:10
Wow. 

Pete A Turner 56:11
conversation ever, right? It doesn't matter if it's true or not to anybody else, to that dude it was. And so that kind of thing, oh my gosh. I bring that up because PodMatch creates this and makes 

Rich Bennett 56:23
Yeah. 

Pete A Turner 56:23
it possible. So I spend less time-- I'll find guests. It's not a problem. But it's just easier. And a lot of it's done. And I don't have to take anybody I don't want to take, and so I'm pretty picky about it. But when you have someone like Chris, he pays the bills and all the ways he did it. Man, I can't get enough of Chris. I want him on the show all the time now. So PodMatch is-- it is huge. It is a huge, huge value. But you've got to be in a position where you can produce episodes. 

Rich Bennett 56:48
Yeah. 

Pete A Turner 56:49
And so if you're just getting started, it's a good place to try to start and see. And it'll be a good test bet. Spend the $30, or whatever it is a month, and get access to all their tools and make the most of it. You can become a really good podcaster for the pod. 

Rich Bennett 57:01
The other thing I love about it is to me, it's a giant network family. Because all the people I've met, somehow another we always stay connected. And learn from each other. And there's been a lot of people I've had here locally on the show, and I'll tell them, you need to get on PodMatch and get on other shows. And a lot of them have come back and thanked me for it. I'm going to mention the one guy, Damien Blossroom. Awesome book. And I say the podcast circuit, just promoting his book, talking about how much it's helped, and now he's on the second book. 

Pete A Turner 57:41
All 

Rich Bennett 57:42
right. So Pete, give me a number between 1 and 100, 

Pete A Turner 57:47
57. 

Rich Bennett 57:48
57, why 57? 

Pete A Turner 57:51
First know about the pop to my head. 

Rich Bennett 57:52
OK, all right, so this is the last question. OK, oh, OK, I like this. If you could design your ideal day with no limitations, what would it look 

Pete A Turner 58:06
like? Uh.. well, I wouldn't be doing a whole lot of work. 

Yeah. Yeah. You know, I enjoy a lot of things this morning, I just had some iced coffee because we had leftover coffee from the last couple of days, and I sat there and I was reading for the show, and had my cat in my lap, and it was just a little bit too cold, so I kept me warm, and man, that's as close to perfection as you can You know, the other 

Rich Bennett 58:38
thing I would, yeah, 

Pete A Turner 58:39
is, I love a nightcap. And I say a nightcap, and I mean, I love boat, but I mean, like, you get out. I was on the ride for the break, right? 

Rich Bennett 58:50
Yeah. 

Pete A Turner 58:51
I was doing this thing, and Scott was in front of me riding a guy, and this, and he, he's tired, exhausted to get his rest, his girlfriend's with him. And so we're there as a group, and my buddy John, who I do the show with, he flew out, because he didn't want to miss the ride for the break of the New Year was our last year doing. And so we're all, 

Rich Bennett 59:10
right, 

Pete A Turner 59:10
and we're in New Orleans, and we had finished all of our fundraising, and all that, and it really is like, and we're deep into the ride, so we're exhausted. And I said, and now we're going to go out and go get been Yays, because it's basically midnight, because this is the last time all four of us are going to be here in any kind of near future, and we're not missing that opportunity. And that, for me, is how you do it. If you cap the night off, and you have so many of these moments that when, when Rich and I are talking to your stomach, remember that time when we did this thing, and I'm like, wait, what's good time was that? Because that, to me, is how you do these things. So when I think about what I would do, if there were no limits, I would always, you know, go sit in that back balcony and wash the sunset. and 

Rich Bennett 59:53
Yeah, 

Pete A Turner 59:53
with good people, and I used to be able to use this, uh, workhouse in my hometown, it's gorgeous location since right over the water. And the sun sets just off in the front of it, and I would invite my friends over as often as I had. Because the place was not going to be around forever, and I was able to use and it's a little shed on a wharf. That's all it is. 

Rich Bennett 1:00:10
shit. 

Pete A Turner 1:00:11
Just the And, um, I was able to get people over there all the time, and it was just magic moments where the water is either splashing or lapping or just being quiet. And 

Rich Bennett 1:00:21
wow, 

Pete A Turner 1:00:22
those things, man, I'll take as many of those moments. I'll go out of my way to have as many of those moments. I'll call more people. So I can have more of those moments because they're just, they're good for the soul. So if I were going to build my day, 

Rich Bennett 1:00:34
be 

Pete A Turner 1:00:34
it's going to 

Rich Bennett 1:00:34
a good therapy. 

Pete A Turner 1:00:35
Great night cap. 

Rich Bennett 1:00:37
Yeah, I like that. And you're right. I spent when you said that they are just enjoying nature and looking at 

Pete A Turner 1:00:42
it. Yeah, 

Rich Bennett 1:00:44
soak it all 

Pete A Turner 1:00:45
Yeah. 

Rich Bennett 1:00:45
in. Pete, thanks a lot, man. It has been an honor. Thank you for your service, of course, too. And when you come on again, we also got to talk about that ride for the brave. 

Pete A Turner 1:00:55
Okay, we will. 

Rich Bennett 1:00:56
Chams, good. Thanks a lot, brother. 

Rich Bennett 1:00:58
Thank you for listening to the conversations with Rich Bennett. I hope you enjoyed today's episode and learned something from it as I did. If you'd like to hear more conversations like this, be sure to subscribe to the podcast so you never miss an episode. And if you have a moment, I'd love it if you could leave a review. It helps us reach more listeners and share more incredible stories. And please don't forget to connect with us on social media or visit our website at conversations with rich Bennett dot com for updates, giveaways and more. Until next time, take care, be kind and keep the conversations going. You know, it takes a lot to put a podcast together. together, And my sponsors help add a lot, but I also have some supporters that actually help me when it comes to the editing software, interesting, and so forth. There's a lot that goes into putting this together. So I want to thank them. And if you can please please visit their websites, visit their businesses, support them, however you can. So please visit the following Full full circle boards. Nobody does Charcuterie like full circle boards, visit them at fullcircleboards.com. Sincerely, Sincerely Go to TheCirALLY Sawyer Photography, live in the moment, they'll capture it. Visit them at sincerelysoyer.com. The Jopitan Lines Club, serving the community since 1965, visit them at JopitanLinesClub. org. And don't forget the E at the end of Jopitan because they're extraordinary.