Jason Clark | Guest: Conversations with Rich Bennett

Chief Marketing Officer

Jason Clark is the President & CEO of VIA Studio, where he leads a multidisciplinary team of developers, designers, strategists, and marketers delivering brand strategy, design, development, and marketing services to clients nationwide. With over 17 years at the helm of VIA Studio and a creative career spanning back to 1990, Jason also serves as Chief Marketing Officer for eResources. A lifelong resident of Louisville, he is dedicated to building both community and industry opportunity while crafting distinctive client experiences. Jason’s leadership has earned him numerous accolades, including the AIGA Visionary Award, Business First Louisville’s “20 People to Know in Advertising,” and the AAF Louisville Five Star Service Award.

Dec. 8, 2025

Branding in the Identity Age with Jason Clark

Jason Clark’s career started in a high school graphic arts program, running printing presses and drawing metal band logos on chalkboards. Today, he is the Chief Marketing Officer at Via Studio, a creative agency that has spent more than 25 years helping mission-driven organizations, nonprofits, and public institutions bring their brands to life.In this conversation, Jason and I get real about what still works in branding and marketing in a world full of AI, algorithms, and endless digital noise. We talk about his early work creating interactive CD-ROM training for GE Appliances, the award-winning rebrand of Kentucky’s Bernheim Forest, and why we might have moved from the “information age” into the “identity age.”Jason shares how to build logos and campaigns that actually mean something, why community feedback is now non-negotiable, and how AI can be a powerful assistant without replacing human creativity. We also have some fun with bourbon, clear ice, and the Mr. Boston Barten…

Guest: Jason Clark

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