Joe Gulesserian
Author/ Brand Specialist/entrepreneur
Joe Gulesserian is a lifelong entrepreneur, founder & president of Brands Fifth Avenue, former Business Professor, a Brand creator, an expert on consumer packaged goods. He has hands on skills in manufacturing technologies while understanding how to use AI for competitive advantage.
He is a Published author titles including the bold and prophetic The Practical MBA on Economics— What they Do & Don’t Teach You at Business School (2022) and The Guerrilla Guide for Entrepreneurs & The Rest of Us (2026).
He has appeared on syndicated radio and numerous podcasts. He believes business is not just for boardrooms—it’s a survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.
Nov. 13, 2026
Joe Gulesserian: AI and The Art of Competitive Advantage
What if the biggest threat to your business isn't your competition, but your unwillingness to change? Artificial intelligence is transforming business, and entrepreneurs who understand how to use it strategically could gain a powerful competitive advantage. Returning guest Joe Gulesserian, entrepreneur, business strategist, and author of The Gorilla Guide for Entrepreneurs and The Practical MBA on Economics, joins Rich Bennett to explore AI, innovation, and the strategies that help businesses...
Guest: Joe Gulesserian