Joe Gulesserian
Entrepreneur-Author- Brand Creator
Joe Gulesserian is lifelong entrepreneur, founder & president of Brands Fifth Avenue, former Business Professor, a Brand creator, an expert on consumer packaged goods. He has hands on skills in manufacturing technologies while understanding how to use AI for competitive advantage.
He is a Published author titles include the bold and prophetic The Practical MBA on Economics— What they Do & Don’t Teach You at Business School (2022) and The Guerrilla Guide for Entrepreneurs & The Rest of Us (2026).
He believes business is not just for boardrooms—it’s a survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.
Aug. 19, 2026
Why Great Brands Win with Joe Gulesserian
Brand strategist and lifelong entrepreneur Joe Gulesserian explains why memorable brands do more than sell products: they create trust, belonging, hope, confidence, and emotional connections. Through examples ranging from Tide and Coca-Cola to Apple, Harley-Davidson, Tesla, cosmetics, and professional wrestling, Joe reveals how branding, technological change, AI, and entrepreneurship are shaping the future of business.
Guest: Joe Gulesserian