Wes Towers
Web Developer
Wes Towers is the founder of Uplift 360, a digital agency out of Geelong, Australia. A few years ago, during a divorce and business valuation, he was told his company wasn’t worth much—because AI was a threat that could replace him. Instead of folding, Wes rebuilt. He leaned into AI but doubled down on what it can’t replace: trust, clarity, and human connection. That shift turned his business into its most profitable year ever and reshaped how he approaches resilience, identity, and growth.
Dec. 10, 2025
From Rock Bottom to Best Year Ever with Wes Towers
When a business valuer told Australian marketer Wes Towers that his web and SEO agency “wasn’t worth much” because AI was coming for it, he was already in the middle of a divorce and feeling like everything was falling apart. Instead of walking away, Wes decided to confront the disruption head-on and rebuild his business around what AI cannot replace: human trust, clarity, and connection.In this episode, Wes shares how he went from crying under his desk to having his best financial year ever, why “search everywhere optimization” matters for trades and construction brands, and how to use AI as a powerful amplifier instead of a generic content machine. We also dig into the biggest website mistake that quietly kills sales, why you still absolutely need a website even if you are active on social media, and how Wes is changing his own habits as a founder.If you are a business owner, marketer, or trades leader trying to figure out where you fit in an AI-driven world, this conversati…
Guest: Wes Towers