Joe Gulesserian: AI and The Art of Competitive Advantage

What if the biggest threat to your business isn't your competition, but your unwillingness to change? Artificial intelligence is transforming business, and entrepreneurs who understand how to use it strategically could gain a powerful competitive advantage.

Returning guest Joe Gulesserian, entrepreneur, business strategist, and author of The Gorilla Guide for Entrepreneurs and The Practical MBA on Economics, joins Rich Bennett to explore AI, innovation, and the strategies that help businesses succeed.

From Kodak and Xerox missing major technological opportunities to Walmart, Tesla, and Apple building competitive advantages, Joe shares lessons that every entrepreneur and business owner should consider.

In this episode, discover:

• Why successful businesses sometimes fail to adapt to changing markets.
• Four competitive strategies and how to identify your business's position.
• How AI can help with product development, market research, and operational efficiency.
• How to create an AI executive jury to brainstorm ideas and challenge your thinking.
• Why authentic relationships and human judgment still matter in an automated world.

One particularly fascinating idea is using ChatGPT to simulate an executive advisory board with perspectives modeled on successful business leaders.

Connect with Joe Gulesserian:

• Books: The Gorilla Guide for Entrepreneurs and The Practical MBA on Economics, available on Amazon.
• YouTube and LinkedIn: Search Joe Gulesserian.

Discover more conversations at https://conversationswithrichbennett.com.

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