Kyle Asperger on Anarchy, AI, and Authentic Marketing

What if everything you’ve been told about marketing is wrong? In this episode of Conversations with Rich Bennett, Rich sits down with Kyle Asperger, a marketing coach and founder of Anarchy for a Day, who’s on a mission to help people stop blending in and start standing out. Kyle shares his journey from running a traditional marketing agency to completely reinventing his approach in a world being rapidly reshaped by AI. Along the way, he opens up about failure, identity, and why entrepreneurs...

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What if everything you’ve been told about marketing is wrong?

In this episode of Conversations with Rich Bennett, Rich sits down with Kyle Asperger, a marketing coach and founder of Anarchy for a Day, who’s on a mission to help people stop blending in and start standing out.

Kyle shares his journey from running a traditional marketing agency to completely reinventing his approach in a world being rapidly reshaped by AI. Along the way, he opens up about failure, identity, and why entrepreneurship is really about understanding yourself.

In this episode, you’ll learn:

  • Why failure is your greatest advantage
  • How AI is changing marketing and what to do about it
  • The difference between SEO and AEO
  • Why most brands struggle to stand out
  • How to rethink your marketing from the ground up

You’ll also hear how Kyle’s background in acting and improv gives him a unique edge in communication and coaching.

🔗 Learn more: https://anarchyforaday.com

📥 Download Kyle’s free framework: /free-pdf

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Proud Offical Expert of BabyBoomer.org

00:00 - – Intro & Meet Kyle Asperger

02:30 - – What shaped Kyle the most

05:00 - – Failure, risk, and entrepreneurship

06:00 - – Why he left the agency model

10:00 - – Becoming a marketing coach

13:00 - – What marketing coaching actually involves

16:30 - – AI vs human marketers

20:00 - – SEO vs AEO explained

23:00 - – Coaching, courses, and teaching

24:00 - – Acting and voiceover work

26:30 - – Improv and communication skills

29:00 - – Getting into acting

34:00 - – Continuous learning mindset

38:00 - – Coaching impact and value

40:00 - – How to connect with Kyle

46:00 - – Final thoughts and rapid question

Wendy & Rich 0:01
Coming to you from the Freedom Federal Credit Union Studios, Hartford County Living Presents, Conversations With Rich Bennett. I love this idea. You're not going to show up! You're not going to show up! I've never been so much. It's kind of a two-second argument. Just don't. Just don't. No, no, no. It's kind of a truth. 

Rich Bennett 0:27
What I guess today is Kyle Merrick and he's not your typical marketing guy. Kyle was adopted at birth, maintains meaningful relationships with all four of his parents, and starts every day grounded in gratitude for the life he's been given. He spent over a decade as a competitive gymnast, learning discipline, resilience, and what it really means to show up when no one's watching. But that's just a foundation. Kyle went on to build and run a successful marketing agency for nearly 10 years before intentionally burning the rulebook and reinventing himself as a marketing coach, performer, and the founder of Anarchy for a Day. Not chaos, patatical, differention. Helping leaders. I just love that I'm sorry, Kyle. I got to stop right there because I just love the name Anarchy for a Day. But he's helping. He's helping leaders stop blending in, stop guessing, and finally stand out in a crowded world. He's also an actor, voice artist, speaker, improv, comic, and yes, an auctioneer with a radio ready voice and an old soul who understands both storytelling and the business behind it. Adopted, sober by choice, unapologetically human and refreshingly blunt. Kyle Merrick guarantees this won't be a cookie cutter conversation. And trust me, you're going to want to hear where this one goes. Oh, man, Kyle, are you ready for this? 

Kyle Merrick 2:04
Given that intro, boy, do I have a lot to rack up with mostly my own introduction? Oh, 

Rich Bennett 2:12
boy. Wait, what? Did I get anything 

Kyle Merrick 2:15
Oh, no, you did perfectly, man. 

Rich Bennett 2:17
wrong? 

Kyle Merrick 2:17
I'm worried I can't even live up to my own expectations. 

Rich Bennett 2:19
Ah, yeah, you're fine, 

Kyle Merrick 2:21
fine. 

Rich Bennett 2:21
you're Actually, I, so when people here adopted a birth, four parents, competitive gymnast, agency owner, turned rule breaker, it could sound like a real highlight reel. So I'm curious, what part of your story do you feel actually shaped the way you think, work, and show up in the world the most, and why? 

Kyle Merrick 2:52
The, the most is the critical part that I'm going to zero in on, because everything that you listed is all reality. None of that is 

Rich Bennett 2:59
right. 

Kyle Merrick 3:00
And all of those are hugely, you know, impactful on each their own way. The component that I'm, I'm really going to focus on is the entrepreneurial component. If you think about what has actually impacted me the most, because entrepreneurship means that your swimming, your waters, your navigating on yourself, you know, 

Rich Bennett 3:21
yeah, 

Kyle Merrick 3:21
you have to figure it out. And when you're faced with those moments, whether or not failure is on the other end of it, or if you achieve whatever it is that you're trying to, you know, define the success here, 

Rich Bennett 3:32
you're 

Kyle Merrick 3:34
going to hopefully walk away with something. And in my case, I'm more often than not learned through failure. That is because, you know, reps of, you know, I'm the explorative spirit, you know, 

Rich Bennett 3:46
leads 

Kyle Merrick 3:47
to there's a lot of adoptees that very quite honestly. They don't know who they are. There's a lack of identity. And for my own self, I was actually talking about this with my, one of my two dead, the dead that raised me. 

Rich Bennett 4:02
Okay. 

Kyle Merrick 4:03
And so this is, He was a risk taker back in the day. And so I said, you know, I can see the dying. Alright, you know, you've taken a couple of risks in your life. And that's, that's awesome. I admire that. Now, I think the key defining difference between the risks that he took versus the risks that I took, not to compare quality caliber of risks themselves. It is to say, what's the reason that one would endeavor to take a risk in the first place. 

Rich Bennett 4:29
right. 

Kyle Merrick 4:29
For me, the defining difference is these risks, these moments where I need to go through something to be able to really understand it. It is to understand the self. It's more self-exploration than anything else as opposed to, say, a financial risk. 

Rich Bennett 4:47
Okay. 

Kyle Merrick 4:48
I'm talking like investments in the business world. 

Rich Bennett 4:51
Right. 

Kyle Merrick 4:52
So a lot of it largely is like, experiences what defines my character. Entrepreneurship, the way that I refer back to that to say. 

Rich Bennett 5:04
Because if I'm not mistaken, he never made the high school baskabalton. Or you at least keep getting cut or something. I don't know what the story was. I gotta read chicken soup for the soul again. But. 

But you think of, I mean, there's, uh, I, I, I truly believe that the most successful people are the ones who failed and weren't afraid to fail because that is your biggest lesson. If you don't learn from it, then you're not really learning. 

Kyle Merrick 5:48
Yeah, what's the point? Why are you doing it 

Rich Bennett 5:50
place? 

Kyle Merrick 5:50
in the first 

Rich Bennett 5:50
Yeah! 

Kyle Merrick 5:51
We're not open to, like, 'cause that's the difference is, you know, you need to be open to accepting whatever comes to it and it comes from it. 

Rich Bennett 5:58
All right, I have to ask this for the marketing company 

Kyle Merrick 6:01
because I'm sure. 

Rich Bennett 6:02
I love the name. How'd you come up with that? Anark.. 

Kyle Merrick 6:05
Well, uh, it's.. it's, it, it, that notion, anark itself, 

Rich Bennett 6:13
mmm, 

Kyle Merrick 6:14
four days, just something attack done because it made the domain available, uh. 

Rich Bennett 6:19
Okay. 

Kyle Merrick 6:20
I'll get the figure out. How the fuck do I make this work? Well, all right, we'll take one singular day on to it and just see if that works. Yeah. Uh, but the reality is here marketing agency that was sort of the first state orational company and granted it evolved over the years. But. Regardless, all of the people that have come to me throughout the years and being like, "Dude, we hate our marketing partner. They're, they are not delivering to, you know, the standard that we expect or they simply stop talking. 

Rich Bennett 6:51
Mhmm, 

Kyle Merrick 6:52
to us it's wildly frustrating is all of these different people who have come to us throughout the years and. Okay, so there's distrust. I'm 

Rich Bennett 7:02
Yeah. 

Kyle Merrick 7:02
mind that we can always overcome that by simply just being a rad people and showing like, well, we actually care, you know, that's what defines us versus. 

Rich Bennett 7:09
Mhmm. 

Kyle Merrick 7:10
Um, sort of that human capital component that is critically a miss and the world of business. Um, but all right, then enter AI. AI is kind of coming in, taking over the workplace and simplifying a lot of tasks that humans seemingly failing on and people think, all right, well, I've spent a lot of money with wholesale marketers and I'm getting my whole ass handed to me. All the while my pockets are lightning too. So why would I embrace marketers anymore if I have these AI technologies that I can use to automate. No, whatever the processes are that I need. So, okay, not only is it cheaper, but it's more efficient and more consistent. 

Rich Bennett 7:52
Mhmm. 

Kyle Merrick 7:52
And it means that the entrepreneur, the maker, the, you know, whoever's essentially pulling the strings, they are in charge hypothetically. Um, and so in other words, if we're talking about like RFPs from a marketing agency standpoint. The moment that myself and my partners are aiming for one single RFP. If AI, any solution enters that same arena, 

Rich Bennett 8:17
Uh-huh. 

Kyle Merrick 8:17
it's in at such a low price point that we can no longer play with that. And it's almost not an option because companies aren't willing to spend money so they go with the cheaper option. So there's a lot of different reasons that led me to say, you know what, this marketing agency model because we're not the big, big dogs. We never were. 

Rich Bennett 8:36
not 

Kyle Merrick 8:36
I'm 

Rich Bennett 8:36
right. 

Kyle Merrick 8:37
You know, being, you know, I'm not, I have no delusions about but that's part of the influencing factor. If you don't have that same agency reputation, 

Rich Bennett 8:44
that. Um, 

Kyle Merrick 8:45
then 

there's a lot of people that just aren't going to invest. That means the market's shrinking. Quite simply the marketing agency model has become in my mind, in my world view, it's antiquated. So this is that moment that led me to say I need a full-time fucking job. 

Rich Bennett 9:05
Yeah, 

Kyle Merrick 9:06
you know, I had to mourn the whole fact that like, alright, I'm done working for myself. I have to go find a company that I'm willing to sell my soul to what's left of it. And you know, so that's marketing director or creative director or anything like that. 

Rich Bennett 9:20
know, 

Kyle Merrick 9:20
But, you 

Rich Bennett 9:20
yeah. 

Kyle Merrick 9:20
Interesting companies or, you know, perhaps nonprofits, something that like actually really speaks to me. 

And for a number of months, I'd try it and try it and failed. 

Rich Bennett 9:33
Um, 

Kyle Merrick 9:33
finding a job and so I had to go find a coach for myself, because I figured, well, I'm clearly the problem in this job search. And so in the very first conversation I have to with this coach. Um, she says, I know that you need me to focus on the resume. But if you hear me out for just a second, I see a lot of very similar traits in the way that you operate. I could see being a coach. 

Rich Bennett 10:00
Hmm, 

Kyle Merrick 10:01
I said, alright, well, coming from you as high compliment, but also I can't start another company, man. That ain't going to happen. 

Rich Bennett 10:09
Right. 

Kyle Merrick 10:09
The whole reason why you're here is I need a corporate job. All right, so then that same week, the Colorado Nonprofit Association, they reach out, they invite myself and a colleague to go build out a single day in-person boot camp for their members, all their nonprofit basis. So, okay, now I'm building out educational course materials, and I have this sort of like the seed plant of, "Well, maybe you should think about go-ching." And so this notion of becoming this educator is becoming literally realized within the same week. 

Rich Bennett 10:42
Yeah, 

Kyle Merrick 10:43
And this education component, I mean, you know, for sales and marketing, there's always an educational component. So, it's not a new thing, but 

Rich Bennett 10:52
and it's all 

Kyle Merrick 10:52
marketing, 

Rich Bennett 10:53
wrong too. 

Kyle Merrick 10:53
it's always changing, and then if you think about it from like the agency, the agency does it. 

Rich Bennett 10:58
Yeah. 

Kyle Merrick 10:58
The coach teaches you how to do it. So, that's the difference is like, how is it that I have to rethink everything? If I am really going to embrace this coaching concept, 

Rich Bennett 11:09
how do I write, 

Kyle Merrick 11:10
take an entire body of knowledge and then shift it so that the non-marketing expert can now come to understand it. How do I perhaps build formulas in ways that people can be like, "Oh, okay, well, that actually makes a lot of sense." And it's actionable, so I can use this in my, you know, everyday practice. So, that consideration that like, "Oh, fuck, I have to change this entirely." Now, it's anarchy. It is the rethinking, the reengineering of what was so that you can make something new. 

Rich Bennett 11:42
Yeah. 

Kyle Merrick 11:43
So, that was the moment that I realized, because I am literally causing complete nutter andarchy inside 

Rich Bennett 11:51
your head. 

Kyle Merrick 11:52
Mine, 

Rich Bennett 11:53
yeah, mine. Yeah. 

Kyle Merrick 11:55
And I figured, "Well, as long as you can use it in a very tactful sense, it can be highly productive." You know, anarchy for just the cause. It's like, let's just break everything for no reason. Let's use this. 

Rich Bennett 12:11
It's 

Kyle Merrick 12:12
not going to benefit anybody. But if you are very specific about how you employ it, and very intentional about when, you never know what's on the other side of 

Rich Bennett 12:24
that. Man, just imagine if you wouldn't have talked to that coach. 

Kyle Merrick 12:28
Yeah, well, yeah, 

Rich Bennett 12:33
I remember when I was in, well, actually, it was car sales. One of the things I'd loved doing, well, except back then, they really weren't called coaches, but they may as well have been, was going to these, I guess you could say, back then, they weren't ribbon-nars. I guess seminars, but here in all these different speakers come out and come up and talk to, you know, I always think of Zig Ziglar. You know, Zig Ziglar would have been a hell of a coach. 

Kyle Merrick 13:03
well, 

Rich Bennett 13:04
In a way, he was, but I guess you could say he was more of a mentor than anything. But yeah, with, I talked to marketers all the time, but I don't think I've ever talked to a marketing coach. 

Kyle Merrick 13:16
I'm not the only one out there. I know that there are a couple others. 

Rich Bennett 13:21


Kyle Merrick 13:21
But 

Rich Bennett 13:21
couple, not a lot, though. 

Kyle Merrick 13:23
Well, it's because it's kind of a niche that you often hear 

Rich Bennett 13:26
Yeah. 

Kyle Merrick 13:27
you know, executive coaches, business coaches, coaches that hand, you know, hand them more like the holistic view, the reality is I can speak to a holistic sort of business sense. And you know, one of my coaching clients right now, that's the case. I'm helping her get things up and running for her business. Nonetheless, I'm still in marketing coach. 

Rich Bennett 13:50
All right. So when you set, like with this woman, you're helping her get everything up and running. 

Kyle Merrick 13:54
Sure. 

Rich Bennett 13:56
So 

because I'm thinking of, you know, people that want to start a business, what is involved with helping her, what's everything you're helping her get up and running with? 

Kyle Merrick 14:06
Well, she doesn't have like a business account yet. 

Rich Bennett 14:10
Okay. 

Kyle Merrick 14:10
Established. So the business literally simply does not exist. So what we're thinking about right now is all right, well, the considerations primarily for profit versus non-profit. Why would we do one versus the other? And, you know, very simply having been on, you know, bored myself and, you know, multiple people said you do? What do you think in time? Like, would you ever want to, you know, be the executive director of a nonprofit? And I say, apps of fucking looting, 

Rich Bennett 14:38
like, 

Kyle Merrick 14:38
not 

Rich Bennett 14:38
what do 

Kyle Merrick 14:39
much work. 

Rich Bennett 14:42
It is. 

Kyle Merrick 14:43
We're having to deal with the board of directors, which by the grace of God, you hope that they're engaged. The number of execs that I've met along the way who are like, oh, my, my, my whole board is just beyond useless. And I need to replace them and oh my God, what a conversation I'm not looking forward to. There's so many different moving components, and a little bored has a saying thing. But he got a, uh, "dude, from a branding standpoint, rebranding, and existing eight-year-old non-profit, and then convincing an entire bored of people who are almost unmoving 

Rich Bennett 15:18
Yeah. 

Kyle Merrick 15:19
in, well, we don't want this to change it. It was working! Why would we change this?" 

The executive director herself had to step out of that conversation just be like, "Kyle, you do this. This is, you need to go talk to them. It ain't easy, 

Rich Bennett 15:38
people- 

Kyle Merrick 15:38
these 

Rich Bennett 15:38
"No, it's not! 

Kyle Merrick 15:40
Part their soul, and there are dollars to boot. Everybody's got skin on their 

Rich Bennett 15:44
game." Well, and that's why, for those of you running a non-profit, listen to this very carefully. That's why when you're, when it comes to a board of directors, they should have terms. And you see a lot of these non-profits, the board of directors have been there for, for, for ten years or more. Now, if they want, if they do a two-year term, and you want them back for a second term, that's up to you and the rest of the board. Well, yeah, you got to, well, we see it in a government. There's too many terms. 

Kyle Merrick 16:18
Yeah, some tells me... Well, Gurdon is, he's kind of up the mind. Yeah, we're done with this whole term thing. You guys better be used to be in my… 

Rich Bennett 16:29
Uh-huh! Yeah, you correct me if I'm wrong, but you're also helping with websites in all, too, right? 

Kyle Merrick 16:34
Yeah, and so there is the more traditional, like, you know, these days a lot of, here's the honest answer, all of marketing can be done with AI, 

Rich Bennett 16:43
days. 

Kyle Merrick 16:44
these 

Rich Bennett 16:44
Mm-hmm, 

Kyle Merrick 16:44


Rich Bennett 16:44
yeah! 

Kyle Merrick 16:45
could be completely obsolete in a very short period of time. It is a constant… …consideration. I'm not obsolete, because AI is not yet in a place where we can just autopilot, set 

Rich Bennett 16:58
Right. 

Kyle Merrick 16:58
it red, we need the human intervention to ensure that we're… We're getting a good product, and we're moving in the right direction, because, you know, what you put in is… …more or less, what you get out. 

Rich Bennett 17:09
Exactly! 

Kyle Merrick 17:09
Exactly! Um, so the component here that I'm remarking on is, okay, the acknowledging to potential obsoleteion. Um, value still comes in when, um, again, other client right now is manufacturing consultant, you know, redburning him. And so that's, you know, all right, let's fix the brand, let's figure out the ethos, the mission, the vision values, all that stuff down to the, you know, the visual components. That's the logo type, all the, you know, whatever. Um, and then, of course, anybody who's like rebranding that has to translate to the website. And if the website, as is, by the time you start this engagement, if it just simply is not functioning properly, well, that's a critical component of it. So, you know, with rebrands, the website is really… it's part of the package. 

Rich Bennett 18:03
Right. 

Kyle Merrick 18:04
And myself, my business partner, um, you know, the reason that you would essentially half humans do the rebranding is because we can really research and understand the market. You know, you can do that research yourself, but if you're not truly versed in how to brand or how to develop the brand and figure out, all right, if we're building a foundation, you know, how to most securely build that foundation so that whatever you, you know, create upwards from there, the structure itself will be sound. 

Rich Bennett 18:36
Yeah. 

Kyle Merrick 18:37
That's the ethos and that's the thinking behind it. And if you have two people working on it, that means the brand and the website can be built in conjunction with one another thus saving time. 

Rich Bennett 18:47
And I'll be honest with you, I don't think AI will take away, positions of marketers 

Kyle Merrick 18:54
and there's 

Rich Bennett 18:54
to say, but I do believe if marketers don't 

Kyle Merrick 18:59
use 

Rich Bennett 18:59
learn how to 

Kyle Merrick 19:01
it, 

Rich Bennett 19:02
then it might. 

Kyle Merrick 19:03
Yeah. 

Rich Bennett 19:03
The same companies, well, let's 

Kyle Merrick 19:07
the 

Rich Bennett 19:07
face it most 

Kyle Merrick 19:08
BLACKPINORS, 

Rich Bennett 19:08
of know, are going to say 

Kyle Merrick 19:11
you 

Rich Bennett 19:11
they don't have the time to learn AI. And that's 

Kyle Merrick 19:13
AI 

Rich Bennett 19:14
you have to, you have to learn how to 

Kyle Merrick 19:16
it. 

Rich Bennett 19:16
use 

Kyle Merrick 19:16
Yeah. 

Rich Bennett 19:17
Think about the car 

Kyle Merrick 19:18
industry, you 

Rich Bennett 19:19
know, when robot came out of the manual, and they said it's going to kill the car industry, and it got 

Kyle Merrick 19:27
bigger, out. 

Rich Bennett 19:28
computer game Oh, that just made people's jobs 

Kyle Merrick 19:37
easier 

Rich Bennett 19:37
for a while until they got a headboard duties. But then it actually created more, 

Kyle Merrick 19:45


Rich Bennett 19:46
think about it. 

How many websites were there 

Kyle Merrick 19:52
before 

Rich Bennett 19:53
the internet? None. 

More jobs. More jobs. I think of AI. I think of people embrace it. it's gonna create more jobs, especially in the marketing field. And you as 

Kyle Merrick 20:05
You as 

Rich Bennett 20:05
a- coach, 

Kyle Merrick 20:06
a a marketing 

Rich Bennett 20:06
because you're already learning 

Kyle Merrick 20:08
S- 

Rich Bennett 20:08
it, you do 

Kyle Merrick 20:08
Do S, do S, do S as well. 

Rich Bennett 20:09
I think is- The 

Kyle Merrick 20:09
One of 

Rich Bennett 20:10
other 

Kyle Merrick 20:10
the 

Rich Bennett 20:10
things I 

Kyle Merrick 20:10
things 

Rich Bennett 20:10
think is called- 

Kyle Merrick 20:12
G- Or 

Rich Bennett 20:15
something like that where like you're, uhm- 

Kyle Merrick 20:18
Oh Okay, 

Rich Bennett 20:19
gosh. 

Kyle Merrick 20:19
I'm gonna 

Rich Bennett 20:19
your name. Wrong. It's almost like SEO for your 

Kyle Merrick 20:22
make you a 

Rich Bennett 20:22
device is 

Kyle Merrick 20:22
place 

Rich Bennett 20:23
like, I don't want to say her 

Kyle Merrick 20:24
to say 

Rich Bennett 20:24
name for you though. Like Lexi, at Google and all that. 

Kyle Merrick 20:28
Well, there's- So there's SEO for that, then there's AEO. 

Rich Bennett 20:33
a- 

Kyle Merrick 20:33
Ask 

Rich Bennett 20:33
AEO. 

Kyle Merrick 20:34
Combination, uh- 

Rich Bennett 20:35
Okay. 

Kyle Merrick 20:36
And so essentially like- What that remarks at is like SEO for Google, which is still the king of search engines. 

Rich Bennett 20:42
Mm-hmm. 

Kyle Merrick 20:43
Or Queen, depending on who you are. For fuck's sake people. Um, I- Just trying to be inclusive here. 

Rich Bennett 20:57
I- Oh God. There's the comic 

Kyle Merrick 21:02
I- Hmm. 

So Google needs keywords. 

Rich Bennett 21:11
So- 

Kyle Merrick 21:11
Oh God. 

Alright, back on track here. Focus. Um, Google requires singular key words. In other words, if you are this, you know, entrepreneur or service provider, then what do you do in single words? That's how Google, you know, scrapes the web and figures out invalidates. All right, well, and a couple of other sources, they all line up, this is clearly what you do. Now, 

Rich Bennett 21:37
you 

Kyle Merrick 21:37
ask engine optimization, ask engine being like GPT, Gemini, these perplexity, y'know, whatever the different AIP platform is. I'm not- I made talk about GPT, but this is not me saying that's the only 

Rich Bennett 21:49
Oh, there's 

Kyle Merrick 21:50
solution. 

Rich Bennett 21:50
the time level. 

Kyle Merrick 21:51
It's all over the place. And you know, people that have different opinions and find. 

Rich Bennett 21:54
Yeah. Mmm-hmm. 

Kyle Merrick 21:55
The- the- uh, ask engines, it's more query based, like essentially like full human sentence query. Um, and so essentially accounting for that, ensuring that you have full sentences that are more or less answers to what people might likely be asking. And so, if they're searching for like a local shoe brand by like within like two mile radius of you or something like that, you know, make sure that that's somehow accounted for whether in like blog format or something like that. Uh, and it's the same with, you know, the- the Alexis in series. Um, You know, all that good stuff where I'm less familiar with that world. I know that there's specific things that you can do for it, but I'm simply not 

Rich Bennett 22:38
yeah. 

Kyle Merrick 22:39
right on it. Um, but it's all what's 

Rich Bennett 22:43
that? It's always changing. 

Kyle Merrick 22:45
Yeah. And it all has to be a kind of 

Rich Bennett 22:47
important. Yeah. 

Kyle Merrick 22:48
That's- that's the difficulty because if you only cater to essentially what Google is looking for, then ask engines aren't going to be searching for you the same way. It just doesn't work like that. 

Rich Bennett 22:59
With the marketing coaching and correct me if I'm wrong, but don't you also offer 

Kyle Merrick 23:04
a course? Course. I do. Yeah. That's- that is the- so it'll be essentially like one and one. So if you're- if you're a client, we'll be online just like this, you know, talking through specifically, you know, if it's like all right, throw them spaghetti at the wall. Then we figure out, well, what is it that they have to address the most, you know, pressingly? We begin with that. And then we essentially just kind of work our way through that to do this together. Um, the course itself, it is, that's- that was what I initially developed, you know, 

Rich Bennett 23:36
right. 

Kyle Merrick 23:36
When I told that story of how Anarchy sort of came about in my own brain, that was the course that I was like, all right. Well, if I have to classify it, the whole of my knowledge of marketing is, that's it. And I call it a BA of digital marketing, Bachelors of Anarchy. 

Rich Bennett 23:54
I love that. 

Kyle Merrick 23:56
Haha. 

Rich Bennett 23:56
All that's like, oh, that is smart. 

Kyle Merrick 23:59
Yeah, sorry, kids. No college credit for that one. 

Rich Bennett 24:01
Haha. Well, the other thing too, with your your marketing background, uh, you also do voiceover 

Kyle Merrick 24:09
app 

Rich Bennett 24:09
and and improv comic. So when do companies actually have you do where there be commercials, whether be audio commercials and stuff for them as well? 

Kyle Merrick 24:25
well, that's part of it. So there's, 

Rich Bennett 24:26
Okay, 

Kyle Merrick 24:27
I've been in commercials as an actor and so, you know, on camera too. 

Rich Bennett 24:31
Right. 

Kyle Merrick 24:32
But then there's the voiceover, you know, in commercial where, you know, it's more like, you know, come to, Kyle Holger Falls, you know, we got all the martinis and zipline to boot, you know, bring the whole family. 

Rich Bennett 24:48
Haha. 

Kyle Merrick 24:50
Yeah, that is that. But then there is the, um, like if you're thinking about like video games to, um, 

Rich Bennett 24:58
oh my 

Kyle Merrick 24:58
didn't. 

Rich Bennett 24:58
god, 

Kyle Merrick 24:58
The 

Rich Bennett 24:58


Kyle Merrick 24:59
voice acting, you know, that's where. 

Rich Bennett 25:00
Oh. 

Kyle Merrick 25:04
like audio dramas 

Rich Bennett 25:05
yeah, 

Kyle Merrick 25:05
or less, where it's, it is acting just without the face and it still requires sort of the same techniques of... 

Rich Bennett 25:13
That's big isn't 

Kyle Merrick 25:14
it? 

specific stuff. But I know that there is a massive, massive market out there. And especially some of it's linked to like, commie-con and stuff like that. That crowd, I'm just simply not you know, in that realm, 

Rich Bennett 25:43
Yeah, 

Kyle Merrick 25:43
but I understand that like those people would jam out with that stuff all day. And, uh, you asked a couple different questions, I forget what they are now. 

Rich Bennett 25:55
Oh, I'm about, you know, with you doing the improv and everything in d- 

Kyle Merrick 25:59
Okay, 

Rich Bennett 26:01
commercial stuff like that. 

Kyle Merrick 26:02
So improv too, I'm not doing like improv commie. I'm not doing like standout or anything like that, I should clarify. improv was like 12 years ago, something that I studied for a couple years. And so it informs essentially everything I do. It's a strategy that I bring into a conversation one necessary and this is a conversation is on air live. 

Rich Bennett 26:25
I think that's something 

Kyle Merrick 26:26
we're doing man. 

Rich Bennett 26:26
What a study, though. 

Kyle Merrick 26:27
Oh, it's epic. It's terrifying. The first, okay, so I'll tell you the story of how I first got into it because I moved. I'm originally from Chicago. 

Rich Bennett 26:35
Okay. 

Kyle Merrick 26:36
So 

Rich Bennett 26:37
go black hawks. 

Kyle Merrick 26:38
There 

Rich Bennett 26:38
Sorry. 

Kyle Merrick 26:38
you go, man, that's it, 

Rich Bennett 26:41
that's it. Kind of kind of pissed that the bears did not make it into the Super Bowl, but that's okay. 

Kyle Merrick 26:47
Well, out here, the Broncos didn't do all heck 

Rich Bennett 26:49
Yeah. 

Kyle Merrick 26:49
of a... 

Rich Bennett 26:50
Oh, and I said it wrong. I'm sorry. The bears. 

Kyle Merrick 26:52
The 

Rich Bennett 26:52
Okay. 

Kyle Merrick 26:54
bears. The bears. So. So, like now I forgot what... Oh, no, okay. 

Rich Bennett 27:02
improv. 

Kyle Merrick 27:03
I graduated, I graduated college and I had a buddy in college who moved to Columbus, Ohio. 

Rich Bennett 27:09


Kyle Merrick 27:10
got my first job out of college in Columbus, Ohio. And so I hit him on because I was like outside of a teeny smattering of, you know, family out there. I didn't really have all that many other people 

Rich Bennett 27:21
Right. 

Kyle Merrick 27:21
I knew. And he's like, well, come on out. You know, I'm gonna be doing some improv over it, you know, a bar. You know, come hang with us. Now, what this asshole didn't tell me is anybody who comes to watch... 

Rich Bennett 27:34
Has to take part. 

Kyle Merrick 27:36
Goes and doesn't. 

Rich Bennett 27:37
Oh, shit. 

Kyle Merrick 27:38
And so, you know, this is 12 years ago. Like now you're talking to, you know, a dude who is, okay, I've been in, you know, feature films. I've been the nude model in drawing classes. I'm fucking whatever. You 

Rich Bennett 27:52
is... 

Kyle Merrick 27:52
know, this I don't care anymore. 

Rich Bennett 27:55
Right. 

Kyle Merrick 27:55
Care, but I'm shameless. Back then, I cared. 

Rich Bennett 27:59
Yeah. 

Kyle Merrick 28:00
And so, I was literally dripping sweat with how nervous I was. Simply just being up there and working whatever the, you know, the scene was. And, oh my God, it was terrifying. But there is outside of sales, which with your car sales background, I would say, too, like I have a sales background as well. There is, you know, sales in the streets of Chicago. That's how I really understood how to actually talk to people and then improv came into the picture. And those two things, if you need to a figure out how to come out of your shell and be, learn how to talk to people, don't do anything else, sales and improv. That's it. 

Rich Bennett 28:36
It's one thing I've always wanted to do was study improv. I would love to try 

Kyle Merrick 28:41
do it, man. I have to imagine that like if you hop on Facebook and find like a local 

Rich Bennett 28:45
it. 

Kyle Merrick 28:45
group, like 

Rich Bennett 28:46
Oh, 

Kyle Merrick 28:46
that's what it was. It wasn't anything terribly formable. It was just like a bunch of people that get in a bar, it's just passionate. 

Rich Bennett 28:51
not, 

Kyle Merrick 28:51
We're 

Rich Bennett 28:52
yeah. 

Kyle Merrick 28:52
Spending money to do any of this, we're just hanging out and playing together. That's it. 

Rich Bennett 28:56
Now, how did you actually get into acting? 

Kyle Merrick 28:59
I reached a cool fucket place when I was looking for a job and I was like, oh, I 

Rich Bennett 29:11
love that. 

Kyle Merrick 29:12
What a cool origin story. 

Rich Bennett 29:14
He 

Kyle Merrick 29:15
tried something new. 

Surprise, Peter Parker is now Spider-Man. 

Rich Bennett 29:25
So 

Kyle Merrick 29:28
it was in the same phase when I was doing that corporate job search before I talked to the coach. Because I always had a lingering, just an interest. 

Rich Bennett 29:38
Yeah. 

Kyle Merrick 29:38
Because Hollywood movies, I grew up on movies. You know, and so there was always this lingering interest. Like, what happens if I act and stupidly. I was like, this shit it's gotta be fairly easy. 

What an 

Rich Bennett 29:58
idiot. 

Kyle Merrick 29:58
What an idiot. 

Rich Bennett 29:59
Why is that? 

I'll 

Kyle Merrick 30:05
tell you man. I'm putting out an audition right now. 

Rich Bennett 30:08
Okay. 

Kyle Merrick 30:09
I'm not going to say who or what for, but 

Like I had to research forwards this specific audition just so that I can understand the brain space that's required because there's multiple different beats that need to be met in this single scene that also include spikes that like you know I ran the scene a couple times another acting buddy last last night and by the end of it I'm physically in pain because of the space that I need to put myself in 

Rich Bennett 30:38
damn. 

Kyle Merrick 30:39
and then doing that repetitiously to see if I can get a better take which just means you're doing the same thing take after take 

Rich Bennett 30:46
right 

Kyle Merrick 30:47
and you know what requires a very anxious state that frenetic energy that is not you know for a healthy actor is in a calm space 

Rich Bennett 30:58
in life. 

Kyle Merrick 30:59
Now that calm is to say they can still access the highs and lows. That's the difficulty of it that if you're talking about okay now I'm actually doing it difficulty for a lot of people is just having time know not being shackled to a family or a job or you know 

Rich Bennett 31:15
and 

Kyle Merrick 31:15
see how to 

Rich Bennett 31:15
you 

Kyle Merrick 31:15
do that so I'm I'm a single dude that is not shackled to the you know I work for myself so you know I have ultimate flexibility but not everybody's in that space in life. 

Rich Bennett 31:30
Now actually with that are you are you are you and I'm I'm gonna go back to the coaching too but with the acting are you also training actors? 

Kyle Merrick 31:41
No I do not train actors and I'm in acting class I'm about to take my first singing lesson at 

Rich Bennett 31:47
pm. 

Kyle Merrick 31:47
seven 

Rich Bennett 31:48
Oh wait what? 

Kyle Merrick 31:49
Fine. 

The job of the actor it's like a Swiss army knife as I understand it it's like 

Rich Bennett 31:55
yeah 

Kyle Merrick 31:56
we are a tool that for the director we need to be as useful as possible and so even if I'm not going out for like musicals and stuff like that which I have no interest in doing I need to learn how to use these pipes. 

Rich Bennett 32:09
Wow 

Kyle Merrick 32:09
that's it then there's come three days from now once we had February okay then there's a four-part tactical foreigners training course that I'm taking. Then there's the training karate, understanding a hand-to-hand combat so that I can 

Rich Bennett 32:25
tell 

Kyle Merrick 32:26
you understand this all is like combat and film you pervert it a little bit for the camera it has to change sometimes depending on who is directing what the vision has and yada yada but it's like have you seen any of the John Wick movies? 

Rich Bennett 32:43
Oh yeah. 

Kyle Merrick 32:44
Okay so Keanu Reeves is a pristine example of this where you know like he has clips of him doing his firing range thing and he does it at like record speeds. He's legitimately good because he has the experience the practice he is a fire he's a lethal individual 

Rich Bennett 33:04
right 

Kyle Merrick 33:04
in life not simply on camera. It's because he's gone through all this training and same with how he fights too. So that's the ethos is, well I can change it to whatever the vision looks needs requires unsaid but the reality is and this is what I'm happy to have some of the friends I one of them is he's a formerly a sports shooter he's out hunting today 

Rich Bennett 33:34
and oh 

Kyle Merrick 33:34
he's in Ohio and you know I'm gaming with him regularly and I shan't I'm a fight scene I did and he's like you want to do some of the stuff you did he's he's a hardcore relist in a lot of ways and he tears 

Rich Bennett 33:47
yeah 

Kyle Merrick 33:47
up the part objectively and not like in a dickish way 

Rich Bennett 33:50
right 

Kyle Merrick 33:51
and I figure aren't well this is that moment that understanding of well I'm gonna be under the gun like scrutiny is part of the the war of fine but at least if I trained to understand say karate on a foundational level from a black belt who's been training for the better half of his life and done a test that others in this is his words literally consider impossible well then I think that's a fair enough expert to consider as being my 

Rich Bennett 34:23
say 

Kyle Merrick 34:23
personal mentor. 

Rich Bennett 34:25
say yeah 

Kyle Merrick 34:26
So I am blessed honored and I'm still stupid fight that he's even spending any time with me because I feel like I don't deserve it but boy does he have a tremendous amount to teach 

Rich Bennett 34:37
wow 

Kyle Merrick 34:37
that's the reality is with this acting comes a tremendous amount of like it to still learn and 

Rich Bennett 34:43
learning learning never stops. 

Kyle Merrick 34:44
Never ever and it's awesome that's what makes it fun 

Rich Bennett 34:47
see and I I'm glad you mentioned that because I and this is something I've told especially kids all the time I don't care what your job is that learning never stops 

Kyle Merrick 34:58
no 

Rich Bennett 34:58
no matter what you're doing I mean you're seeing it with the marketing You're seeing it with the ad-beam. You know, it's, wow, and I think the other thing is too, if all this other stuff that you're doing, it's just gonna help with the marketing coaching. 

Kyle Merrick 35:13
It all translates, and a lot of the marketing coaching my entrepreneurial bent, 

Rich Bennett 35:18
Yeah. 

Kyle Merrick 35:18
having that business mind being able to read a contract and actually understand what it means and look out for my own rights as maker, 

Rich Bennett 35:27
a, 

Kyle Merrick 35:28
an 

Rich Bennett 35:28


Kyle Merrick 35:28
artist, there's a lot of actors that quite honestly don't have the business savvy. So, you know, that's part of my message and passing to people's, hey, look, there's a lot of scams out there, just make sure you're 

Rich Bennett 35:37
them. 

Kyle Merrick 35:37
reading 

Rich Bennett 35:37
Oh yeah. 

Kyle Merrick 35:38
Make sure you're looking out for where A. I. is coming in 'cause, Just be careful with that stuff. You know, I have, I very intentionally put in clauses and like don't use my likeness, my voice. Do not train A. I. with it, do not duplicate 

Rich Bennett 35:51
yeah. 

Kyle Merrick 35:52
using A. I. And if there is any conversation about that, then we have a separate agreement that is written inside of. 

Rich Bennett 35:58
Boy, I just think soon, some of these clients are gonna have you singing pitches for the first place. 

Kyle Merrick 36:11
(laughing) 

Rich Bennett 36:13
Oh, God, but you know I get it again. That's what makes a good actor is learning all this stuff. Which is name? Oh, the one that just did, and he's saying 

Kyle Merrick 36:29
You're 

Rich Bennett 36:29
before. 

Kyle Merrick 36:29
talking to Shalamy? 

Rich Bennett 36:31
Who? 

Kyle Merrick 36:31
Shalamy. 

Rich Bennett 36:33
No, the one that just did Neil Diamond. Hugh Jackman. 

Kyle Merrick 36:38
Hugh Jackman, 

Rich Bennett 36:40
yeah. 

Yeah, yeah. 

Kyle Merrick 36:42
Prime example. 

Rich Bennett 36:43
Jack. 

Kyle Merrick 36:43
Dude, it's 

Rich Bennett 36:43
Yeah. 

Kyle Merrick 36:44
Like, he's been, you know, Wolverine for...

Longer 

Rich Bennett 36:47
God knows, 

Kyle Merrick 36:47
than anybody else 

Rich Bennett 36:48
yeah. 

Kyle Merrick 36:48
who's been playing a superhero. It will accept blade, whoever that guy is. Leslie 

Rich Bennett 36:55
Snipe. 

Kyle Merrick 36:56
Wesley Snipes, yeah. 

Rich Bennett 36:57
Wesley Snipes, yeah. 

Kyle Merrick 36:59
Dude, can sing like nothing. He's been on Broadway for a while. 

Rich Bennett 37:02
Oh, I tell you another one it's surprising is Billy Bob Thornton. Have 

Kyle Merrick 37:07
Mm. 

Rich Bennett 37:07
you ever heard him sing? 

Kyle Merrick 37:08
No. 

Rich Bennett 37:09
It'll blow you away. 

Kyle Merrick 37:12
I'm sure. 

Rich Bennett 37:13
He, oh man, amazing. 

Kyle Merrick 37:16
Really? 

Rich Bennett 37:17
Yeah. 

Oh, yeah, yeah. I didn't know he's singing. I saw his, it was on YouTube and performed. I'm like, this is gonna be a truth and then I was like, holy shit. Rimm, he's good. (laughs)

Kyle Merrick 37:31
Is that, you know, that's part of fun is, you know, and the actor gets to surprise individuals best, 

Rich Bennett 37:35
yeah. 

Kyle Merrick 37:36
You know, today I'm playing this person, this character, whatever. But, you know, then tomorrow I can be something very different. 

Rich Bennett 37:43
Yeah. All right, so some, Kyle, I love to ask people this. 

Feel good stories. Can you share one or two, or three or four, five, six? It doesn't matter. (laughs) Feel good stories of somebody that you've coached and how it's helped them. 

Kyle Merrick 38:06
I, 

I mean, it's a lot less tangible. I mean, the reality, you know, I'm helping them to build their own structures, you know, enabled the makers to make without the impositions that I've felt along the way. It's the same notion as a parent, it's like, well, I went through this so that you don't have to. 

So the reality is, I don't know if, I'd like to feel good component is when, you know, like my, the client today who you can call a student, she's like, well, I need the session. I need it. That implies there is still value. That's not that I'm questioning my value, but it's that we're having fruitful conversation. That, to me, that's where, like, as long as I know that I'm having a positive impact in others lives, the moment I realize I'm not, then, old Kyle's gonna exit, stays left. Whatever that means. That just means that I, my value is done. I thank you, good night. So that little notion as long as I understand that I'm worthwhile, I'm the servant type, so. 

Rich Bennett 39:14
You know what, in all honesty, because I ask people that question a lot. That's probably one of the best answers. Because if you still feel like, if somebody's coming to you, then you know you still have value. 

Kyle Merrick 39:29
And 

Rich Bennett 39:29
Yeah, 

Kyle Merrick 39:30
for me, all I have to focus on oftentimes are very nuanced things. I 

Rich Bennett 39:35
yeah. 

Kyle Merrick 39:36
understand, well, how is this conversation going? Does this individual actually appreciate what I'm bringing to the table, like, ettes? I have to focus on these things in order to continue operating for myself. 

Rich Bennett 39:47
I love that. You ought to start a podcast. Do you ever think about that? 

Kyle Merrick 39:50
Thought about it. 

Rich Bennett 39:51
Oh, oh, shit, really? [laughs] Okay. Well, you know what, the next thing that you audition for may be that you may have to be a podcast, a singing podcast or that kicks ass with Brazilian jujitsu or something like that. 

Kyle Merrick 40:09
[laughs] 

That sounds positively exhaustive. 

Rich Bennett 40:15
[Laughs] I just tired myself and I'm just thinking about that. 

Kyle Merrick 40:20
I need a nap, yeah. 

Rich Bennett 40:21
[Laughs] 

Alright, so something very important and I know it's easy. How can New people get in touch with you? The website? 

Kyle Merrick 40:31
If you're interested in learning a bit more about the coaching, that is just anarchy for A-Daying.com and that's FOR, not the number four. Um, can you follow on, you know, Instagram and Facebook? It's all Kyle Merrick. actor on both platforms. Same with LinkedIn. 

I spiked conversation with me. Don't hit me with a high. I already got too many people that are doing that. I'm not going to respond to that shit. 

Rich Bennett 40:59
[Laughs] 

Kyle Merrick 41:00
Ask me a question. I don't know. Say something nice. Fuck, yeah. Be a human. 

Rich Bennett 41:06
And I have to, I have to ask you this. What is this thing you're offering on Fuck Your Website? 

Kyle Merrick 41:12
Well, it's something that I wrote. 

Rich Bennett 41:16
Okay. 

Kyle Merrick 41:16
And I understand that people don't, we might have just forgotten how to read as a society. It's not problematic as that may be. I fully acknowledge that. So here's a deal. Anybody who is interested in that? Just download it. It's going to throw your information into my database. And I'll spam the hell out. No, 

Rich Bennett 41:34
spam. 

Kyle Merrick 41:34
I'm not going to 

Rich Bennett 41:35
[Laughs] 

Kyle Merrick 41:36
Not a piece of shit marketer. Come on. [Laughs] 

Download it. The idea is I'm giving you literal frameworks of how your website should operate. So it's going to optimize things so that your customers don't get bored and leave. You need to be converting people, hopefully, with your website. And if you're not, give it a read. If you don't know how to read, throw it in the AI. The AI knows how to read. It'll tell you what it says. 

Rich Bennett 42:06
[Laughs] Those of you listening go to inarkeyforwardday.com/free-pdf. But why are you there before you download this PDF? Oh my god, you've got to watch the video. Dude, my blood was rushing to my head. Just watching you stay in it all your life. 

Kyle Merrick 42:25
That was, like, I realize I don't I cut off my feet. And so I don't know if people think like maybe there's somebody holding them like from-- 

Rich Bennett 42:33
Oh shit, I just 

Kyle Merrick 42:34
know. Up top? No, I'm doing a whole, that's I had to take multiple takes because I'm in a legitimate handstand while I'm speaking my script. [Laughs] 

Rich Bennett 42:44
I was gonna ask you how many takes I took 

Kyle Merrick 42:47


Rich Bennett 42:47
for 

Kyle Merrick 42:47
couple. 

Rich Bennett 42:48
[Laughs] 

Oh my god, man. Yeah, I asked the other thing too because I don't know if you did the videos on your website, 

Kyle Merrick 43:00
Which 

Rich Bennett 43:01
but 

Kyle Merrick 43:01
one are you 

Rich Bennett 43:01
they're-- 

Kyle Merrick 43:01
talking about? Like the one in the 

Rich Bennett 43:02
Well, 

Kyle Merrick 43:02
home-- 

Rich Bennett 43:03
inarkeyforwardday with the cartoon character. 

Kyle Merrick 43:05
Yeah. Well, I made that one. That was an AI voiceover because I'm like, eh, I probably shouldn't have everything be me. [Laughs] 

Rich Bennett 43:12
Great video. 

Kyle Merrick 43:13
Well, thank you. That's the-- it's meant to just remark on different everyday sort of circumstances of, you know, innovators. 

Rich Bennett 43:21
Yeah. 

Kyle Merrick 43:21
And, you know, where-- like, anarchy is not some magical thing. This is just a regular way of thinking, but it's meant to remark on the innovations that have come about. And there's a lot of innovators who, you know, perhaps this is something that you start a conversation with me about, not you, Rich, but, you know, anybody's gonna hop into my DMs. Because if you can show me some individual who elevated themselves and they followed the norm on the playbook, please tell me. Because I don't know if they exist. 

Rich Bennett 43:51
Yeah. 

Kyle Merrick 43:51
Many innovators that I'm aware of has gone outside the lines of what was reasonable, and that's where they found whatever the goal is that they held onto. If not introduced to everybody. 

Rich Bennett 44:01
Now, so-- so with the inarkey name, by chance, are you a sex pistol fan? 

Kyle Merrick 44:06
Oh, well, boy. I heard sex in there as like, ooh. 

Rich Bennett 44:11
[Laughs] Oh, shit. 

Kyle Merrick 44:14
But after we sign off, now we get spicy, okay. 

Rich Bennett 44:18
[Laughs] Well, no, because when I first saw the name in anarchy for a date, the first thing it kind of-- 

Kyle Merrick 44:23
Yeah, it's anarchy in the UK, right? 

Rich Bennett 44:25
Yeah. Yeah. It's a first thing that came 

Kyle Merrick 44:27
Well, 

Rich Bennett 44:27
about-- 

Kyle Merrick 44:27
that-- a couple people have harkened back to that song, and I think I've probably used it in a fuck poster too. 

Rich Bennett 44:35
Oh, 

Kyle Merrick 44:35
But yeah, the idea is, you know, take that, because I think that is talking about like the more, you know, traditional like uprising 

Rich Bennett 44:43
really? Yeah. 

Kyle Merrick 44:44
iteration of it. That's-- you know, where the dictionary has it. And totally cool, like that's where a lot of like the punk scene in like, you know, London, especially England, like that, they pioneered a lot of that. And that is bona fide fucking cool. 

Rich Bennett 44:57
Yeah. 

Kyle Merrick 44:58
I-- I don't fall into that. I'm-- my own weird lane and I'm on, you know, in a-- [laughs] 

Rich Bennett 45:06
But that's 

Kyle Merrick 45:07
I'm 

Rich Bennett 45:07
the-- 

Kyle Merrick 45:07
a stop-ass 

Rich Bennett 45:08
now. 

Kyle Merrick 45:08
rock 

Rich Bennett 45:08
Sing 

Kyle Merrick 45:08
right 

Rich Bennett 45:09
for your singing lesson, isn't 

Kyle Merrick 45:10
it? [Laughs] 

Well, pit, pit, cheerio. 

Rich Bennett 45:16
[Laughter] 

Oh, Jesus. 

Kyle Merrick 45:21
Things are gonna get abstract quick. 

Rich Bennett 45:24
Oh, man, art. [Laughter] Before I fall off of my- I 

Kyle Merrick 45:30
love the 

Rich Bennett 45:31
Yep. 

Kyle Merrick 45:31
accent. 

Rich Bennett 45:31
Run 

Kyle Merrick 45:31
I'm 

Rich Bennett 45:32
it- run 

Kyle Merrick 45:32
so 

Rich Bennett 45:32
it lips here. 

Kyle Merrick 45:32
excited. 

Rich Bennett 45:35
Before I fall off of my from laughing too damn hard or piss myself. Is there anything you would like to add before I get to my last question? 

Kyle Merrick 45:46
Uh, 

Rich Bennett 45:47
God. 

Kyle Merrick 45:48
I don't know. Good. Drink your water, folks. It's not an original thought. 

Rich Bennett 45:54
But it's important. 

Kyle Merrick 45:56
It is. It is. It is very important. 

Rich Bennett 45:57
That's why I missed sitting here, sniff 

Kyle Merrick 45:59
Yeah. 

Rich Bennett 46:00
it all by- I don't want to now because I'll probably choke from laughing too damn hard, but. 

Ah, all right. So Cal, pick a number between one and five. 

Kyle Merrick 46:11
Four. 

Rich Bennett 46:12
Four. All right. Let me get down to the fourth block here. Where are you at? All right. Now pick a number between sixty-one and eighty. 

Kyle Merrick 46:22
Sixty-two. 

Sixty-two? I like where we're going 

Rich Bennett 46:27
best. 

Kyle Merrick 46:27
the 

I hope we talk about more sex mistletoe 

Rich Bennett 46:31
stuff. Well, 

historical figure, so you never know. If you could have a one-hour conversation with any historical figure, who wouldn't be and why? 

Kyle Merrick 46:46
Hitler. I'd love to figure what the fuck dude. 

Rich Bennett 46:49
Oh, fuck. 

Kyle Merrick 46:52
I've not seen. I'm going to enjoy the conversation, but a lot of the most important conversations are very un-enjoyed. 

Rich Bennett 46:59
Yeah. I would like to talk to him to find and talk about his art, because I heard he was a hell of 

Kyle Merrick 47:04
Orb. 

Rich Bennett 47:04
an- 

Kyle Merrick 47:05
Well, here's a deal. I just lost a director that I was on a big ass monster's Michael Davis. He passed away last week last Tuesday. I only knew him for just small amount of time, 

Rich Bennett 47:17


Kyle Merrick 47:17
but the reality, and when you understand somebody through their creative exploits, it's one of the easiest ways to get to know somebody because it's telling of the individual, 

Rich Bennett 47:27
yeah, 

Kyle Merrick 47:28
especially if they're in a point of leadership, you know, in that capacity. So talking about Hitler's paintings. My god. That's the conversation there. Well, why are you using the, okay, what kind of painters are using? Why are you using these strokes? Why, why are you doing the scenes that you are? Oh, that's not. 

Rich Bennett 47:49
And then turn around and just say, why are you such an asshole? 

Kyle Merrick 47:52
Shoot him in the fucking hand. And just solve a whole heck of a lot problems for a lot of people. 

Rich Bennett 48:00
Oh, god. Oh, Kyle, I want to thank you so much, man. It's been a blast. I haven't left this hard in a while. 

Kyle Merrick 48:09
Well, good man. Change that. Start laughing more. 

Rich Bennett 48:11
Oh, I do. I live every day, but I got to admit, I have not left this hard during a podcast episode in a while. In a long while. 

Kyle Merrick 48:18
Oh, I 

Rich Bennett 48:19
mean, yeah, see, I got a study in prof- I'm sorry, I am going to post nude, but I got to 

Kyle Merrick 48:26
see that. That part didn't really add much to my humor level. It just, now I know what it feels like to pull my dick out in public. 

Yeah, and 

Rich Bennett 48:39
nevermind, I'm like, yeah, I 

Kyle Merrick 48:43
have no follow up to that one either. 

Rich Bennett 48:45
Well, I was, I was a male dancer for a while, so, I 

Kyle Merrick 48:48
were 

Rich Bennett 48:48
mean, 

Kyle Merrick 48:48
you ready? 

Rich Bennett 48:49
Yeah, if we're not going to have the Marine Corps before my chest drops. 

Kyle Merrick 48:52
Okay. 

Hey, you know. 

You, you get finger guns for the hell on my friend. For fuck's sake, you left me speechless. 

Rich Bennett 49:16
Oh, God. All right, on that note, call. Thanks a lot, brother. 

Kyle Merrick 49:21
Yeah, keep those dits eye and tight, everybody. 

Rich Bennett 49:26
Thank you for listening to the conversations with Rich Bennett. I hope you enjoyed today's episode and learned something from it as I did. did. If you'd like to hear more conversations like this, be sure to subscribe to the podcast so you never miss an episode. And if you have a moment, I'd love it if you could leave a review. It helps us reach more listeners and share more incredible stories. Don't forget to connect with us on social media or visit our website at Conversations with Rich Bennett.com for updates, giveaways, and more. Until next time, take care, be kind and keep the conversations going.