Why Great Brands Win with Joe GulesserianPublished on August 19, 2026 Why do some brands become part of our identity while others disappear from memory? The answer may have less to do with advertising and more to do with trust, emotion, belonging, and the story a business tells. In this episode of Conversations with Rich Bennett, Rich speaks with lifelong entrepreneur, brand creator, former business professor, manufacturing expert, and author Joe Gulesserian. Joe explains why every successful brand has a soul and how businesses can create experiences that customers do not simply recognize, but genuinely feel. Together, Rich and Joe explore:
The conversation also takes an entertaining turn into automobiles, negotiation, professional wrestling, and the storytelling power of unforgettable heroes and villains. Discover Joe’s books, The Guerrilla Guide for Entrepreneurs & The Rest of Us and The Practical MBA on Economics, at https://practicalmba.ca/. This episode is sponsored by Daniel McGhee and the Victory Team. Learn more at https://victoryteamsells.com/. Subscribe, leave a review, share this episode, and join the conversation by contacting Rich directly. The Victory Team LOOKING TO BUY OR SELL A HOME Go with the Agent that was voted Harford’s Best & won the Harford Cou Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Rate & Review on Apple Podcasts Follow the Conversations with Rich Bennett podcast on Social Media: Sponsors, Affiliates, and ways we pay the bills: |
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